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Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered

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"Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered" is perhaps the most valuable small book in the world of selling and business today. In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible. This book can quickly take you to the top of your field in professional selling, saving you years of hard work, and earning you thousands of dollars that you would have left on the table.

51 pages, Kindle Edition

First published January 1, 1986

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About the author

Brian Tracy

1,452 books5,273 followers
Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.

His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.

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5 stars
108 (40%)
4 stars
94 (34%)
3 stars
55 (20%)
2 stars
9 (3%)
1 star
3 (1%)
Displaying 1 - 26 of 26 reviews
Profile Image for Adam.
541 reviews19 followers
June 26, 2018
Nuggets of Truth:

What do we have to do to have a deal today?
Is this what you had in mind?
If you know what you want, you can have it.
If I could find the exact house your looking for for a price that makes sense to you when would you want to take possession?
If I could show you the best investment you've ever seen are you in a position to put 5k into it right now? Could you invest more?
You'll become more confidant as you become more competent
Only sales are sales
Telling is not selling
Why don't you give it a try?
Profile Image for Paul.
612 reviews19 followers
August 16, 2017
This is an interesting book revealing many different and basic closing techniques. Most of these would set off my spidey sense and I do not think I would use most of them because they feel artificial and manipulative. Still, it is good to know what is used out there so one can try to limit the influence that can be exerted though these techniques.
Profile Image for Helfren.
964 reviews10 followers
May 24, 2020
Use enthusiasm to close the sale. Not any type of enthusiasm but controlled enthusiasm. Expect and be confident to sell and it will attract prospect in selling.

Make sure the person is a genuine prospect using the 4 categories:
1. need
2. use
3. afford
4. want

The book stresses the psychology of seller in order to close the buyer.
Profile Image for CA Ram Melam.
446 reviews5 followers
October 18, 2022
It's an amazing audiobook that consists of so many techniques on how to sell. I can recollect the previous incidents at which the sales approached me. They all are similar to the techniques told here.
Some of them are:
- Which one shall I book for you?
- Shall we go with this?
- Listing pros and cons, but tilting on pros; and
- many more.
54 reviews
June 1, 2019
Increased closing rate

As soon as I read this book I applied the proven closing strategies.

I found that prospects responded to them, their resistance to my offer lowered and I closed the deal faster and easier.

Thank you Brian
2 reviews
September 16, 2019
Quick and must for all sales professionals

Quick and must for all sales professionals especially new joinees into the world of selling. It contains old techniques which still can work.
Profile Image for Arun Narayanaswamy.
501 reviews6 followers
September 16, 2023
Quick fire book on selling and closing techniques.
On a lighter note, though I a not in sales it’s a good learning on how to avoid pesky sales calls.
End of the day as leaders at work, there is always some internal sales to do. This gives some tips on HOD to navigate those waters.
15 reviews
October 21, 2023
Many writing errors, but still a good read

There are a lot of grammatical/writing errors and a couple of double wording.
Someone needs to proof read this.

Aside from that, this book is a good read
Profile Image for Cameron.
487 reviews32 followers
September 4, 2024
"Closing is a transfer of enthusiasm."

"Why don't you take it? Why don't you make an offer?"
(Increase home sales by 40%)
"How long do you want it to be?"

Lovely little book! I wish all sales book were this straightforward and brief. I wish there were more specific examples and stories though.
Profile Image for Roberto.
7 reviews1 follower
February 22, 2018
Ok book. I like Brian Tracy but his delivery can be slow.
85 reviews3 followers
March 6, 2019
Summary of success secrets of finishing up sales and winning consumer friends.
Profile Image for Dustin Hedrick.
Author 12 books8 followers
January 5, 2020
This is a book I need to reread often until I learn all of these skills. So very helpful even though I am not in sales. There is a lot to learn about confidence in sharing our offering.
167 reviews
January 27, 2020
Great book for all sales people

This book is a must read for those who are new to selling, but also for those that have been in sales for a while and need to be refreshed.
4 reviews
October 2, 2020
Awesome book

Must read for closing the deal. I can say it describes many techniques in very good way. And must read.
3 reviews
April 22, 2021
Excellent

Absolutely delivered what you could expect. To the point, practical techniques that one can apply. Recommend it highly to any B2B sales professional.
3 reviews
June 3, 2021
Quick, informative, and easy

This was an easy read. Some of the techniques will be helpful some not so much most was repetitive from previous reads. Good for sales newcomer.
356 reviews
August 2, 2023
Kort bok med en massa små psykologiska tekniker man kan använda för att förbättra sannolikheten att sälja någonting till en kund. Ska kolla igenom igen när jag ska prata med barer etc.
Profile Image for Jordan.
97 reviews
January 12, 2025
A concise, practical & effective series of philosophy & strategy for sales.
Profile Image for Jeff Hennore.
146 reviews19 followers
April 10, 2021
Great book on sales! If you're a beginner in sales, I'd highly recommend it. If you've been in the field for a while, there are still nuggets of wisdom to gather from it, so even then I'd recommend a reading. He gives you word-for-word certain closes and responses to objections, as well as the psychology behind closing sales. Definitely a must-read if you're in the sales field.
Profile Image for Liang Gang Yu.
270 reviews2 followers
October 23, 2016
A short book that is freely available in pdf format on internet. Very basic techniques. I listened to audiobook, and then read the book in the matter of 3 hours. Not inspiring, yet practical.
Displaying 1 - 26 of 26 reviews