Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered

by Brian Tracy

"Close That Sale! The 24 Best Sales Closing Techniques Ever Discovered" is perhaps the most valuable small book in the world of selling and business today. In 25 fast-moving chapters, based on thousands of sales conversations, and the experience of more than 1,000,000 salespeople worldwide, you learn how to make more sales, faster than you ever thought possible. This book can quickly take you to the top of your field in professional selling, saving you years of hard work, and earning you thousands of dollars that you would have left on the table.

Genres: Business, Audiobook, Self Help, Nonfiction

51 pages, Kindle Edition

First published January 1, 1986

About the author

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.

He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.

Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.

He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.

He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.

Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.

He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.

His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.

Reviews

[Adam]

Nuggets of Truth:

What do we have to do to have a deal today?
Is this what you had in mind?
If you know what you want, you can have it.
If I could find the exact house your looking for for a price that makes sense to you when would you want to take possession?
If I could show you the best investment you've ever seen are you in a position to put 5k into it right now? Could you invest more?
You'll become more confidant as you become more competent
Only sales are sales
Telling is not selling
Why don't you give it a try?

[Paul]

This is an interesting book revealing many different and basic closing techniques. Most of these would set off my spidey sense and I do not think I would use most of them because they feel artificial and manipulative. Still, it is good to know what is used out there so one can try to limit the influence that can be exerted though these techniques.

[Helfren]

Use enthusiasm to close the sale. Not any type of enthusiasm but controlled enthusiasm. Expect and be confident to sell and it will attract prospect in selling.

Make sure the person is a genuine prospect using the 4 categories:
1. need
2. use
3. afford
4. want

The book stresses the psychology of seller in order to close the buyer.

[CA Ram Melam]

It's an amazing audiobook that consists of so many techniques on how to sell. I can recollect the previous incidents at which the sales approached me. They all are similar to the techniques told here.
Some of them are:
- Which one shall I book for you?
- Shall we go with this?
- Listing pros and cons, but tilting on pros; and
- many more.

[Daniel Tolson]

Increased closing rate

As soon as I read this book I applied the proven closing strategies.

I found that prospects responded to them, their resistance to my offer lowered and I closed the deal faster and easier.

Thank you Brian

[Vj]

Quick and must for all sales professionals

Quick and must for all sales professionals especially new joinees into the world of selling. It contains old techniques which still can work.

[Arun Narayanaswamy]

Quick fire book on selling and closing techniques.
On a lighter note, though I a not in sales it’s a good learning on how to avoid pesky sales calls.
End of the day as leaders at work, there is always some internal sales to do. This gives some tips on HOD to navigate those waters.

[Ahmed]

Many writing errors, but still a good read

There are a lot of grammatical/writing errors and a couple of double wording.
Someone needs to proof read this.

Aside from that, this book is a good read

[Cameron]

"Closing is a transfer of enthusiasm."

"Why don't you take it? Why don't you make an offer?"
(Increase home sales by 40%)
"How long do you want it to be?"

Lovely little book! I wish all sales book were this straightforward and brief. I wish there were more specific examples and stories though.

[Roberto]

Ok book. I like Brian Tracy but his delivery can be slow.

[Sander Aavik]

Great closes!

[Elijah C]

Summary of success secrets of finishing up sales and winning consumer friends.

[Rodrigo]

Direto e objetivo.

[Dustin Hedrick]

This is a book I need to reread often until I learn all of these skills. So very helpful even though I am not in sales. There is a lot to learn about confidence in sharing our offering.

[Josh Eck]

Badly outdated but a couple still work.

[James E Moses]

Great book for all sales people

This book is a must read for those who are new to selling, but also for those that have been in sales for a while and need to be refreshed.

[CHETAN]

Awesome book

Must read for closing the deal. I can say it describes many techniques in very good way. And must read.

[Daniel van den Aarssen]

Good book - quick, easy to use tips and tricks.

[Venkatesh s]

Excellent

Absolutely delivered what you could expect. To the point, practical techniques that one can apply. Recommend it highly to any B2B sales professional.

[Frankie Trigg]

Quick, informative, and easy

This was an easy read. Some of the techniques will be helpful some not so much most was repetitive from previous reads. Good for sales newcomer.

[Mathias]

Kort bok med en massa små psykologiska tekniker man kan använda för att förbättra sannolikheten att sälja någonting till en kund. Ska kolla igenom igen när jag ska prata med barer etc.

[Jordan]

A concise, practical & effective series of philosophy & strategy for sales.

[Mathew Fleming]

closing handbook

[Jeff Hennore]

Great book on sales! If you're a beginner in sales, I'd highly recommend it. If you've been in the field for a while, there are still nuggets of wisdom to gather from it, so even then I'd recommend a reading. He gives you word-for-word certain closes and responses to objections, as well as the psychology behind closing sales. Definitely a must-read if you're in the sales field.

[Liang Gang Yu]

A short book that is freely available in pdf format on internet. Very basic techniques. I listened to audiobook, and then read the book in the matter of 3 hours. Not inspiring, yet practical.

[Jose Amezcua]

It's a short book but it's so direct to the point. JUST CLOSE!