Mastering Type: The Essential Guide to Typography for Print and Web Design

by Denise Bosler

Good Design, Down to the LetterPackages on store shelves, posters on building walls, pages of a website-all contain information that needs to be communicated. And at the heart of that communication is visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication-in whatever form it takes.By breaking down the study of type into a systematic progression of relationships-letter, word, sentence, paragraph, page and screen-award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.

Genres: Design, Art, Website Design, Nonfiction, Reference

242 pages, Kindle Edition

First published January 1, 2012

About the author

Denise Bosler is a graphic designer, illustrator, and professor of communication design at Kutztown University in Pennsylvania. She earned a B.F.A. from Kutztown University and an M.F.A. from Marywood University in Scranton, Pennsylvania. She is the author of Mastering Type: The Essential Guide to Typography for Print and Web Design (HOW books 2012). Denise has focused her design work on print collateral, product packaging, and identity development in both print and digital projects. She is dedicated to creating custom typography, which she brings to the work she creates for her clients. She has produced numerous award-winning logo and packaging designs featuring hand-rendered and custom type. For the past eight years, Denise has taught typography and upper level graphic design classes, allowing her to share her professionally applied and tested knowledge. As a professor, she is known for her obsession with the proper treatment of type, and is frequently heard admonishing her students when they fail to kern accurately with, "You could drive a truck through there!" Denise lives in Pennsylvania with her husband, daughter and two large dogs.

(From http://masteringtype.com/press.html)

Reviews

[H James · Rating 3 out of 5]

Fundamentals of Designing with Words would be a more apt title for this beautiful and hefty book that spends as much time on lettering and graphic composition as it does on type and typesetting. Type actually seems to be the weak point for Ms Bosler, who (justly) takes issue with Adobe calling the alley a ‘gutter’ but wrongly equates a straight quote with a prime and conveys only a very hand‐wavy explanation of differing font standards.

Anyone seeking guidance on type‐driven book design would be better with the more nuanced (and easier to carry!) The Elements of Typographic Style , but this is solid starting point for one interested in the design of brochures and posters.

[Artù · Rating 3 out of 5]

Libro semplice e sintentico, ripercorre in poco spazio e tempo tutte le principale problematiche del lavoro tipografico.
Si parte da nozioni sui caratteri ed il type design per passare alla composizione di parole, frasi, paragrafi, pagine e volumi.
Il testo si conclude con alcuni informazioni sulla tipografia digitale ed il web. Unico difetto il libro riporta esempi non sempre brillanti ma pertinenti.

[Heather Hay · Rating 4 out of 5]

I used this as a textbook for a class on building a magazine. The descriptions and diagrams were immensely helpful. The examples of artists working the craft at the end of each chapter were inspiring.

[PD Storage · Rating 5 out of 5]

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[Jeanne Ruczhak-Eckman · Rating 3 out of 5]

read for a class. dry read but informative.

[Afeef · Rating 5 out of 5]

A great book for all levels of designers.

[J. Alberto · Rating 3 out of 5]

This was an interesting primer on typography... good enough for me, but it may drag on for someone more experienced.

[Shaery · Rating 5 out of 5]

I read this for my class, and I loved it. Bosler really did a good job of explaining everything about typography. It was easy to understand and I love the examples and pictures used for each section. My favorite part of the book would be the interviews with the different designers. Definitely give this book a go if you're a design student.

[Becky · Rating 4 out of 5]

really great book about the history of typography, as well as parts of letterforms, typefaces, and learning key typeface families and fonts. i highly recommend this book for all designers in the field!

[Judy]

Pretty good for a class textbook.

[Dennis Stimson · Rating 5 out of 5]

Excellent direction and inspiration concerning this art. It's always evolving and delightful!

[Luke Bugbee · Rating 4 out of 5]

I've been handling dashes and line spacing wrong my entire... oops.