Chasing Mission Fit: A Marketing Guide to Fill Your Institution with Students Who Will Succeed

by Bart E. Caylor

“Covering everything from AI to print, this book dives deep into actionable steps you can start taking today to drive success for your institution.” -Brian Piper, Director of Content Strategy and Assessment, University of RochesterTHE ESSENTIAL MARKETING BLUEPRINT FOR EVERY HIGHER EDUCATION INSTITUTIONHow do you rise above the noise and truly connect with mission-fit students? For higher education institutions standing out is no easy task. The magic lies in understanding what you have to offer and positioning your institution as the undeniable answer.This guide will help your institution harness the power of audience-focused marketing to capture the attention of students who will succeed at your unique institution. Filled with practical advice, tactics you can implement immediately, and decades of experience, this blueprint will bridge the gap between you and your mission-fit student.

242 pages, Paperback

Published January 13, 2024

Reviews

[Leanna Fenneberg · Rating 5 out of 5]

As higher education faces declining traditional aged students and an overall change of demographics, articulating the institutional value proposition, and connecting that with prospective students becomes even more essential. This book provides a balance of strategic vision and practical advice and examples for a comprehensive marketing approach. Insightful for professionals in marketing and enrollment, as well across a broader network of administrators, faculty and staff. The perspectives were also thoughtful on a more intimate scale of the impact of digital connection with the intended audience of students.