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Goagram

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A place in the sun ... comes at a cost, sometimes!

Mesmerized by the world of social media influencing and its quick fix for fame, Madhur Chopra aka Maddie, escapes from COVID-infested Delhi to tranquil Goa, which provides the perfect backdrop for her vlogs. Armed with dreams of becoming a famous fashion influencer, she ends up in Casa Coutinho-a crumbling-but-glorious Goan mansion-and strikes an unlikely friendship with the landlady. As Maddie's vlogs catches on, her life becomes a heady mix of Insta likes, ever-increasing subscribers and new-found fame, until a horrifying experience shatters her digital dreams.

What will Maddie choose-reviving her influencer persona and striking gold with her designer clothing line, or accepting analogue anonymity forever?

A spirited tale of resilience and reinvention, Goagram takes you behind the scenes to reveal the pain and the goop behind the pouts and glitter on screen.

263 pages, Kindle Edition

Published February 22, 2024

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Bina Nayak

3 books1 follower

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Displaying 1 - 30 of 52 reviews
Profile Image for Aarti Arora.
280 reviews26 followers
March 13, 2024
Goagram by Bina Nayak promises a journey into the captivating world of social media influencing but falls short of delivering a satisfying narrative. Set in the picturesque backdrop of Goa amidst the COVID-19 pandemic, the story follows Madhur, a Delhi-based influencer, as she embarks on a quest for fame and success in the realm of vlogging and fashion designing via her Instagram account Maddie Vlogs from Goa.

From the outset, Madhur's character appears promising as a young woman with ambitions and dreams. However, the portrayal lacks depth and development, rendering her journey through the narrative less engaging than anticipated. While the initial setup showcases her transition from a store display manager to a swimwear designer, her subsequent misadventures in Goa fail to resonate convincingly.

One of the glaring issues with the novel is the inconsistency in character development. Despite the focus on Madhur, her evolution feels rushed and lacking in authenticity. Moreover, supporting characters like Chaitali receive inadequate attention, leaving their storylines with loose ends and unresolved conflicts.

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138 reviews20 followers
March 17, 2025
The rawness and honesty of the book really struck me. Bina Nayak handles some hard hitting topics, but does so in a way that's so accessible and... well kind of like a warm hug for my soul.

True happiness is born from within and it's perfectly fine to not have a perfect life, as Madhur's story reinforces. Simply written, beautifully craved characters who have in depth lives of near perfect engrossment. But what really sets Goagram apart is its heart. The balance of the lighthearted with some serious issues is another thing that interested me about the book.There is a lot in Madhur's life that can range from ropewalker to a very definite low point, but indeed it is a story of just putting one's face forward, finding hope again and being resilient.

Not going to lie I was a bit skeptical when I started but Goagram had me. Its a compulsory reading for all those looking for a tale that would make them feel one with it, heard and even a little less alone. I'd highly recommend this book
Profile Image for Karyn.
249 reviews20 followers
October 16, 2024
This year I was unable to visit Goa and see my friend, so reading a book set in Goa, was what I did.
Goagram is a book based on an influencer from Delhi, who comes to Goa, to promote her stylized outfits and her vlogs.
The story goes on to discuss her lifestyle and what she does from day to day.
The people she meets, the friends she makes and enemies too.
I gave it a 3, because I felt it was lacking something or probably because it looked like reading some stories on social media and someone whose trying to shout out to be heard.



Profile Image for Rahul Vishnoi.
913 reviews32 followers
May 2, 2024
It’s just been a week since Madhur arrived in Goa, trying to understand what Goa and Goans are made of when her head is almost smashed by a coconut falling down on the rad made famous by Dear Zindagi.

But what’s Madhur doing in Goa? To escape the COVID infested Delhi, Madhur arrives in Goa to get that easy influencer fame by shooting an Instagram reel here, a vlog there.
Here in Goa, Madhur discovers several freedoms she couldn’t dream of in Delhi. She can walk around wearing next to nothing, and the locals don’t bat an eyelid. Not even the old grandmothers and grandfathers. Here when the boys come and help her kick start her scooter, she tries to run away, fearing an assault. But then she remembers she is in Goa, not Delhi.

But even then, there is something about the place that she can’t quite put a finger on, and that irrotayes her. Always smiling, always ready to help, the locals behave like they have no worries in the world. She wonders if that’s possible.

Madhur had always been on social media. Except that then it wasn’t called social media. She had been making videos on YouTube since she was 12. So when she entered NIFT, she was already a pro. Her style however was laughed down by her colleagues who left these comments on her videos- Look at Kalkaji’s duplicate Gucci. She experienced trolling when it barely existed and was given a rough deal when the models she asked for were not assigned to her. She ended up in an ordinary showroom but was then picked by an ad agency who were impressed with her couture design and offered her big money to design their ads. She was about to open her boutique when the world fell prey to COVID 19 and chaos reigned.

Her father died in COVID and all their savings were wiped off. Madhur was given the idea of becoming a fashion influencer by her ex boss who pushed her to go to Goa and start her own clothing line, the way the other designers were doing.

However, all isn’t rosy for her in Goa. When she tries to coax an omelette maker into giving her free breakfast in lieu of her video on Instagram. Peter, who’s called Omlette wale bhaiya by Madhuri, takes umbrage and shoos her away. When she tries to get up at the crack go a dawn to take the pictures of herself wearing her own dressing line, she’s thwarted by the location problems. She promptly calls out to the fishermen who come to her help and ahoy, Mads has found Instagram gold.
The story is filled with such happy-go-lucky life moments, churning up the froth and the happy tingle, transporting those who have already visited Goa back to the beaches and raising the I-have-to-go-to-Goa pang in the hearts of Goa-virgins. The writing comes alive with the descriptions of day to day life via Mads’ landlady Mrs Countinho, whose long name (almost all the women retain their father’s side name after marriage in Goa) brought a smile to my face.

The use of Hindi in between in the form of Instagram reel text and other such social media did not feel organic. It kind of hampered the easy flow of the story. I get the need to do something extra in order to make your story stand out but the natural progression of events was enough to do that.

Gradually Maddie's vlogs catches on and her life becomes a heady mix of Insta likes, thousands of subscribers and new-found fame, until a horrifying experience shatters her digital dreams.
What will Maddie choose-reviving her influencer persona and striking gold with her designer clothing line, or accepting analogue anonymity forever?

The story takes Maddy through a roller coaster of emotions. The peeling off of layers of her character, seeing her grow and take the troubles head on is quite a high for the reader. Nayak has maintained a tight leash on the story. Even though it feels like that the chaos reigns, author is in full control of her material. She wants to reiterate the eternal truth of our lives- A place in the sun comes at a cost. Not everything that glitters is good. Grass isn’t always greener on the other side. Everything isn’t always hunky dory in paradise.

Pick this one up if you like your stories churned up with a good froth of masala and fun.


Profile Image for bookmonk._.
62 reviews3 followers
April 7, 2024
Genre:fiction,Indian,contemporary

Thank you for the review copy HarperCollins india .

SYNOPSIS: Madhur Chopra a.k.a Maddie is an influencer/vlogger with a degree in fashion technology from the prestigious NIFT Delhi. Madhur knew her way around the web from a young age &learned to manoeuvre the intricacies of social media throughout her fashion journey from a 12th grader to a college graduate,her channel has seen it all, when the stars finally aligned for her in the form of a dream boutique, the universe decided to bring in covid 19 pandemic and the world officially came to a slow halt, things truly took a turn ,when she lost her one true supporter to the pandemic, her dad.Maddie have had enough ,she decides to shift to goa to make it big with her unreleased designs and her passion for vlogging but don’t you think a place in the sun always comes at a cost,in this piquant narrative, Madhur recognises what it is like to truly live and pursue ones dreams no matter what life throws at you, it does sometimes take us to unexpected but better places.
If you have been itching to read an Indian author with a refreshing new outlook on modern age then you have the right pick with Goagram by Bina Nayak.
Please ready your water bottles and fill up your plate with seasonal fruits of your choice, you are ready to step into beach/green aesthetics of goa with Madhur oh also you would most probably devour the book in one sitting.

Things I absolutely loved about the book:
1.RELATABLE MAIN CHARACTER:
Madhur is the girl next door, someone who didn’t have it easy, someone who learned to sail her ship amidst a stormy sea .Through her hard work, perseverance ,creativity & quirkiness she manages to capture your attention from page one. Kudos for introducing a perfectly relatable middle class Indian girl to my long list of fictional girlies I could have met and be friends with.

2.CONTENT CREATION IS A HUGE???..... : UFFF, Have I ever mentioned how difficult it is to be an influencer LIKE IMAGINE when you put your heart and soul into a project but you have no clue whether its going to make it or flop big time?
Gosh every time I read Madhur go that extra mile with that creativity &her little wins ,big struggles regarding content creation, I was nodding my head and cheering her on, you go girllll, you got this!

3.SOCIALLY RELEVANT: Wait, before you shrug it off as an easy breezy read, let me tell you how it highlights relevant messages, content Creators don’t have it easy & this book highlights the dark side of influencing, the hidden traps, everyday risks without making it dramatic or absurd , perhaps that’s what made this book believable, there are elements of sexual abuse, themes of functional depression, death of a loved one and the pandemic discussed ,these are sensitive as well as hefty topics yet I didn’t feel a delay or lack of integrity, I absolutely loved the whole trajectory and how the story unfolded slowly but steadily.

4.VIBE WAS TOTALLY VIBING: From the moment I turned the first page, I didn’t have a single dull moment ,I chose to soak up the story than look at the inadequacies, the story of Goagram is perfect for a movie script and that speak volumes ,TBH I love an open ending that has endless possibilities, I loved how each side characters were given enough importance ,how the story didn’t sway away from Madhur but rather included a holistic approach also the honest portrayal of Indian households because Indian parents can be tough, the qualms you face as an adult, the feeling of under appreciation have to be talked about enough, did I fail to mention the happenstance romance that slowly blossomed ,the beauty of this one is how the author didn’t keep it elaborate rather it evoked a sense of how love should be about acceptance of ones true self and walking down an unfamiliar path but this time you have someone walking besides you who truly gets you and cherishes your existence.

5.this book is for everyone who loves a little adventure, sunshine, fashion and Indian aesthetics but most importantly this is for all the dreamers, to the girls who want to be their own unbiased self and live without regrets.
Profile Image for Ankita .
100 reviews8 followers
June 25, 2024
Exploring Depth and Connections in GoaGram

Initially, I picked up GoaGram by Bina Nayak expecting a fun, light read. However, it quickly evolved into a much deeper narrative that touched on various themes, including the challenges of being a full-time content creator and small business owner.

The book excels in exploring human connections and relationships. The bond between Maddie and her landlady, despite their generational gap, is particularly touching. The protagonist’s resilience in the face of repeated setbacks is inspiring. She’s street-smart, talented, and determined, qualities that make her highly relatable.

Goa is more than just a setting in this book; it’s a vibrant part of the story. The vivid descriptions of lesser-known beaches, bustling markets, and charming old homes bring the place to life. The Goan community’s challenges—living in a place swarming with tourists and trying to preserve their culture and traditions—are beautifully captured.

The official blurb says it best: “Mesmerized by the world of social media influencing and its quick fix for fame, Madhur Chopra aka Maddie, escapes from COVID-infested Delhi to tranquil Goa, which provides the perfect backdrop for her vlogs. Armed with dreams of becoming a famous fashion influencer, she ends up in Casa Coutinho—a crumbling-but-glorious Goan mansion—and strikes an unlikely friendship with the landlady. As Maddie’s vlogs catch on, her life becomes a heady mix of Insta likes, ever-increasing subscribers, and newfound fame, until a horrifying experience shatters her digital dreams. What will Maddie choose—reviving her influencer persona and striking gold with her designer clothing line, or accepting analogue anonymity forever?”

One delightful surprise in GoaGram is the inclusion of beautiful sketches depicting several key scenes. These illustrations added an extra layer of charm and helped to bring the story to life in a way that is rare in modern books. They were a pleasant throwback to a time when illustrations were more common in novels, and they enhanced my overall reading experience.

However, the portrayal of Maddie’s Punjabi mannerisms felt a bit forced. As a Punjabi, I found the ‘Haanji’ and ‘Ji’ overused, which sometimes made her character seem caricaturish.

Overall, GoaGram is an engaging read that balances light-hearted moments with deeper themes. If you enjoy books that make you reflect while entertaining you, GoaGram is worth your time.

1,227 reviews23 followers
May 1, 2025
📖 Book Review 📖

Book Review – Goagram by Bina Nayak

Goagram is a witty, vibrant, and sharply observed tale of ambition, identity, and digital delusion set against the laid-back charm of Goa. Madhur Chopra, or Maddie, escapes pandemic-struck Delhi with dreams of becoming a fashion influencer, only to find that online fame has a darker side.

Living in the old but beautiful Casa Coutinho, Maddie’s rise in the world of social media is fast and addictive, but it’s not without cost. The book delves into how filtered lives mask emotional truth and how authenticity is often sacrificed for algorithms.

Nayak blends humor and heartbreak seamlessly, especially in Maddie’s interactions with the lively, warm-hearted Goan locals—particularly the delightful Mrs. Coutinho. The dialogues feel real and contemporary, peppered with Hinglish, internet lingo, and social commentary.

What truly shines is the depiction of Goa—not just as a tourist paradise, but as a community with its own pulse, prejudices, and generosity.

Maddie’s transformation from an influencer chasing trends to a woman re-evaluating what matters is deeply satisfying.

The friendship between Maddie and Chaitali is both hilarious and heartfelt, and the subplot involving renovating Casa Coutinho into a warm, community space adds a lovely touch of nostalgia and hope.

The book also captures the realities of being a creator in a post-COVID world, the stigma around working from home, and the struggle for space—literally and metaphorically.

The scenes where Maddie revisits the newly renovated Casa Coutinho are especially moving, as she reflects on the changes in the home, and in herself.

This is a story of second chances and choosing substance over sparkle. It’s a love letter to Goa, to resilient women, and to the quiet power of reinvention.

Highlights from the book:

“A place in the sun … comes at a cost, sometimes!” – a striking opening line that sets the tone.

Use of live vlog comments adds realism and humor to the narrative.

Hinglish dialogue like “Yeh chandelier—waisé sitting room mein iss sé kaafi bada chandelier hai” makes the story culturally rich.

Quotes like “What a difference! It used to be so dark… It’s so bright now!” highlight visual transformation and metaphorical lightness.

Rating: 5/5
Happy Reading 📚
Profile Image for Bijoyeti.
4 reviews1 follower
April 2, 2024
Title: Goagram - A Review

Plot:
"Goagram" by Bina Nayak takes readers on a journey into the life of Madhur Chopra, also known as Maddie, a young and ambitious woman living in Delhi. The story follows Maddie's aspirations to become a successful Instagram influencer after facing setbacks in her fashion designing career due to the COVID-19 pandemic. Moving to Goa to promote her new clothing line, Maddie encounters various challenges and unexpected twists that test her resilience and determination. The narrative unfolds in three distinct parts, each showcasing different phases of Maddie's life in Goa and her pursuit of fulfilling her dreams despite obstacles.

Writing Style:
Nayak's writing style in "Goagram" is vivid and descriptive, painting a colourful picture of Goa's culture, scenic beauty, and the challenges faced by social media influencers. The author presents relatable characters like Maddie, Mrs. Coutinho, and Stella, each adding depth and authenticity to the story. However, some parts of the narrative feel rushed or monotonous, affecting the overall flow of the plot and reader engagement.

Climax Analysis:
The book builds tension and intrigue as Maddie navigates through the ups and downs of her influencer journey, including mishaps during festival celebrations and unexpected turns in her quest for success. The climax of the story brings a mix of emotions as Maddie confronts the realities of her dreams and the consequences of her choices, leading to a bittersweet resolution that leaves readers reflecting on life's uncertainties.

My Take:
"Goagram" offers a glimpse into the modern challenges faced by individuals in the digital age, especially those in the influencer sphere. While the book captures the essence of Goa's vibrant life and the struggles of its characters, it could benefit from a more cohesive narrative and deeper exploration of certain plot elements. Despite this, I found myself drawn to Maddie's journey and the themes of resilience, ambition, and self-discovery portrayed in the story.

Overall, "Goagram" is a heartfelt exploration of dreams, setbacks, and the pursuit of happiness in a rapidly changing world, making it a relatable read for those interested in contemporary tales of personal growth and determination.
Profile Image for Rayna Garg.
97 reviews3 followers
March 16, 2025
I like what the author has done with the cover, title and tagline on the cover. It intrigued me. The vibrant colours called for me and I finished the book within hours. The author knew what she was doing while marketing or formatting the book and I appreciate that.

This book is set around a time that we all are familiar with- The Covid 19. Maddie goes to Goa amidst the chaos of the pandemic and starts making content. Initially, she also gets the hype, likes and followers but soon things change.

Maddie is faced with the difficulty to make content, lack of engagement and pretty much all the things that influencers complain about. But that’s not it. She also finds herself in the middle of a scandal which forces her to deactivate her accounts and erase her online presence.

Later the author focuses on how Maddie finds herself again after getting lost in the world of online content creation. She emphasises on her real life friendships and their differences regarding online connections.

Overall, I like the concept of the book. It’s like a bollywood movie where an influencer loses herself before finding herself back- legit made me think of the movie Fashion and Maddie is a fashion designer too.

But I am not satisfied with the book overall. I felt like the entire story is based on a stereotype that a person is bound to lose themselves in the fame game. While it might be true with a lot of people, it does not stand the case with everyone.

The character development felt rushed and inconsistent. Isn’t the whole point behind the book is Maddie’s character and how it develops? It could have gone much smoother.

I also did not like the fact that online connections were severely cut. It is important to pay attention to the people around you but it is also true that people do find some great friends online these days.

In Conclusion, I would say that I enjoyed the concept but some topics that sounded more like stereotypes than research based conclusions could have been written differently.
Profile Image for Jainand Gurjar.
298 reviews12 followers
April 2, 2024
Book: Goagram
Author: Bina Nayak
Genre: Contemporary Fiction
Publisher: HarperCollins India
Pages: 274

Goagram by Bina Nayak is a contemporary fiction that shows the side of social media and influencers. When the fashion designer Madhur Chopra, aka Maddie, escapes from COVID-infected Delhi to Goa to find the backdrop for her vlogs, she wasn't expecting to get a friend in her landlady, Mrs Coutinho, apart from the fame that comes from social media. But when fame comes with a horrifying experience that shatters her digital dreams, would she be able to find herself along with her dreams? Read the book to find out. 

This book intrigued me because of the title and the description. With its intriguing writing style and fast pace, the book could be easily finished in a day. 

Being divided into three parts, the book shows the journey of Maddie from coming to Goa, getting used to the place, and eventually finding her home there, with a lot of twists and turns in between. The second part was something that shows the bond between Maddie and Mrs Coutinho, and it was the highlight for me in this book. The author tried to show a different version of Goa through the story, which is quite unlike the one shown in movies and videos, which was interesting to read. 

But apart from that, the book didn't have much impact on me. There could have been more character development in Maddie, which, if supported by her childhood a little, could have given a lot about her, her ambitions and profession, her relationship with her parents, and eventually her as an influencer and a person. I also felt that some issues that were raised in the book could have been handled more sensitively. The book and the narrative become irritating at times and fail to leave a deep impact. Overall, this book was something that didn't resonate with me. Go for it and check out if it works for you.
Profile Image for Mahi Aggarwal.
1,078 reviews27 followers
April 5, 2024
Goagr@m" by Bina Nayak is a fictional book based on the influencing world of social media. The main protagonist, named Madhur aka Maddie, leaves Delhi and moves to Goa during the COVID phase. So basically, this book is the story of Maddie who has different dreams and a different way of living.

The book is divided into three sections: Maddie's life, her bonds with the landlady , and finally her experiences. We all know how social media works and how the world always portrays the beauty of life ,even when they are on their worst. What struck me the most is the portrayal of the real world of Goa, both the true and un- imaginative sides.

☀️Negative aspects of the book:
For me, this book didn't work. Firstly, I didn't like the name of the character; it made me feel lost. Secondly, I felt a lack of connectivity with the book. The story didn't meet my expectations. I felt like something was missing. I'm usually so curious that if I like something, I'll finish the book in one day, especially fiction books, which I hardly read. That's why I feel my opinion about connecting with the book on point and exact .The way the author penned the story lacked in building interest.

☀️Positive aspects:
I liked the representation of the characters more than the story itself. I felt it was realistic.
The cover: Believe me, I hardly ever like book covers, especially when they don't resonate with the story.
-Title :- initially I felt ...like yeh kya name hua looks so unrealistic sa. But after reading the book , felt now , I got the point of the title.
Illustrations: I loved the art pieces in the book. They were so beautiful.

Overall, it was an okay book for me, according to my taste and reading style. However, I still recommend you to go through it. I felt a lack of connectivity more, which is why it didn't work for me.

Have a good day!
Rating: 3/5
Profile Image for Srishti.
352 reviews4 followers
April 5, 2024
"Goagram" by Bina Nayak offers a glimpse into the captivating yet tumultuous world of social media influencing through the lens of its protagonist, Madhur Chopra, also known as Maddie. The narrative unfolds against the backdrop of COVID-infested Delhi, where Maddie, driven by aspirations of fame and success, seeks refuge in tranquil Goa to kickstart her career as a fashion influencer. Nayak deftly portrays Maddie's journey as she navigates the highs and lows of social media fame, capturing the allure of Insta likes and subscriber counts juxtaposed with the harsh realities that lurk behind the glittering facade.

One of the strengths of the book lies in its portrayal of Maddie's evolution and the complexities of her character. Through Maddie's experiences, Nayak delves into themes of resilience, reinvention, and the pursuit of dreams in the face of adversity. The bond between Maddie and her landlady adds depth to the narrative, offering moments of warmth and authenticity amidst the whirlwind of digital fame.

However, while the book provides valuable insights into the influencer industry and the intricacies of social media culture, it falls short in certain aspects. The character development, particularly of Maddie, feels somewhat lacking, it left me yearning for a deeper exploration of her motivations and inner struggles. Furthermore, the pacing of the plot at times feels uneven, with certain events feeling rushed while others are drawn out, impacting the overall cohesion of the narrative.

Despite these shortcomings, "Goagram" succeeds in shedding light on the realities of social media influencing and the complexities of modern-day fame, serving as a cautionary tale about the pitfalls of chasing online validation at the expense of genuine human connection.
Profile Image for Artistic Amy.
203 reviews5 followers
April 2, 2024
Goagram is a spirited story of social media, resilience, and fame, Written by author Bina Nayak.
In Goagram's novel, the author takes readers on a captivating journey of an intriguing world of social media influencers. Set in the attractive background of Goa. The Story begins with Madhur Chopra Aka Maddie a joyful, bubbly, and ambitious girl. She is a Delhi-based Influencer, and she pursues fame and success through Vlogging. Maddie escaped from COVID-19 spreading Delhi to a Peaceful Goa where she dreams of becoming a famous fashion influencer. Madhur Ends Up in Casa Coutinho Villa which she rented, it's a collapsing but magnificent Goan mansion, and she unbelievably becomes a friend with the landlady Mrs Coutinho. While Maddie's Vlogs gained popularity, her life became a mix of Insta likes, constantly growing subscribers, and recently achieved fame. But destiny had planned something else for her, Suddenly a horrifying incident shatters her digital daydream, pushing her to decide between restoring her influencer personality or accepting her anonymity forever. What did Madhur Choose between the two?? Or will she start fresh??
This Fiction invites readers to glance behind the scenes, revealing both the shine and pain that accompany social media stardom. Authors' exploration of influencers' lives beyond glamour provides a fresh viewpoint on solidity and reinvention. Whether you're an influencer or a viewer this book will keep you hooked from start to finish. The storyline of the book is simple and easy to understand. This Book is fast-paced, and grasping, and you will easily connect with it.
I'd rate this novel 4/5.
Profile Image for Pori Goswami.
221 reviews6 followers
March 18, 2025
Goagr@m A Fun, Sassy Ride Through Goa's Influencer Culture

If you've ever scrolled through Instagram and rolled your eyes at picture-perfect influencers sipping cocktails on a beach, Goagram is the book for you. Bina Nayak delivers a sharp, witty, and surprisingly heartfelt take on social media fame, ambition, and what it truly means to "make it."

The story follows Madhur Chopra, a Delhi-based fashion stylist turned social media influencer, who moves to Goa during the pandemic to build her brand. What starts as a glamorous plan to vlog about the #GoaLife quickly turns into a hilarious and often frustrating reality check.

One of the best parts of the book is its portrayal of Goa-not the touristy, curated version we see on Instagram, but the real, messy, charming Goa with its old mansions, eccentric locals, and unexpected kindness.

Bina Nayak's writing is effortless and fun, full of pop-culture references, Hinglish banter, and moments that make you go, yep, I've seen that on my timeline. But beyond the humor, Goagr@m also takes a subtle dig at influencer culture-the pressure to stay relevant, the struggle to make real money from likes and views, and the fine line between authenticity and performance..

If you love books that blend humor with social commentary, Goagram is a breezy, enjoyable read. It's perfect for anyone who's ever dreamt of quitting their job, moving to a beach town, and chasing their dreams-only to realize that even paradise comes with its own set of problems.

Would totally recommend this for a fun weekend read!
Profile Image for Book Night Reviews.
188 reviews24 followers
May 1, 2024
Goagram is a book that holds special place in my heart!

It dealt with the life of Madhur Chopra who leaves for Goa to live as a fashion influencer and vlogger. There, she meets many people who plays an important role in her life. But an incident in Goa makes her feel shattered and hopeless. How she survives this and how it helps her to evolve is what makes the story an entertaining read!

I really liked how the characterization of Madhur was done. Madhur was initially portrayed as a lively girl who believed the endless possibilities that the world has to offer. She was also enthusiastic about taking videos for her YouTube channel. But the traumatic incident that happens in her life completely alters her. The Madhur that comes out of this was without doubt, my favorite. She became a symbol of resilience and an inspiration to many women.

With a simple and engaging writing style, the book became an easy-to-read book. Also, the setting of the story, Goa is my favourite place and it was so exciting to see Goa through the pages of this book.

The book also highlighted the importance of relationships in one's life. Madhur is lucky to have a landlady like Mrs Countinho and I too enjoyed reading their interactions. There were many other characters as well that makes this story memorable.

Goagram is a sweet and at times emotional read that is engaging and perfect for all the women who strive to make a name for themselves!
Profile Image for Garima Bhatt.
252 reviews15 followers
April 4, 2024
"Goagram" by Bina Nayak is a story that takes you on a journey with Maddie, a girl who dreams big in the world of social media. It's set in Goa, the book follows Maddie's adventures as she tries to make it big as an influencer.

From the very start, you're drawn into Maddie's world as she leaves behind the chaos of Delhi for the promise of fame and fortune in Goa. You'll meet colorful characters along the way, like Aunt Coutinho and Shanx, who add depth to Maddie's story.

As she starts getting more followers, you feel the pressure she's under to keep up her online image. But deep down, there's this loneliness and insecurity she's battling with.

Through Maddie's ups and downs, the book sheds light on the harsh realities of social media fame – the constant need for validation, the fear of losing relevance, and the toll it takes on mental health.

But besides the challenges, there are moments of humor and warmth that make Maddie's journey relatable and endearing. It's a story about resilience, reinvention and the importance of staying true to yourself, even in a world obsessed with likes and followers.

If you're looking for a book that's both entertaining and adventurous, "Goagram" is definitely worth a read. It's a reminder that behind every glamorous post lies a person with their own struggles and dreams, just like Maddie.
Profile Image for Aastha Anand.
180 reviews21 followers
April 19, 2024
As the blurb hints, the book Goagram is the story of Madhur Chopra aka Maddie, who dreams to be a famous fashion influencer. Mesmerized by the world of social media she decides to visit Goa and shoot her shot at quick fame through making vlogs on the roads of Goa.

I had the same reaction to reading the first 50 pages of this book that Kareena Kapoor recently gave after listening to the word "Influencers".
The book cover and title is catchy which intrigued me in the first place to read the book. As I went more pages in it made me feel the author doesn't seem to like influencers at all and it starts to feel like a satir on them. She has at many places passed some weird statements like " Suddenly one guy stubs his cigarette and starts walking in her direction. She abandons her scooter and sprints down the coconut tree-lined road as fast as her stilettoed-feet can take her, stopping only when she hears her scooter engine revving......What was she thinking, this is not Delhi " which felt derogatory. A crime can take place anywhere irrespective of the city and you cannot just defame a city just for your fun sake. Now the point will come that, that is how the character thinks but the character is also coming from the authors side only that reflects her thoughts as well.

I could not finish the book. So if you want to read the book please do so at your own discretion.
Profile Image for Mes Curls Reads.
213 reviews7 followers
March 30, 2025
Goagram is a vibrant and relatable dive into the world of social media influencing, where dreams of likes and followers collide with the harsh realities behind the screen. Madhur Chopra, aka Maddie, escapes COVID-stricken Delhi to chase her dream of becoming a fashion influencer in Goa. But what starts as a glamorous quest for fame quickly spirals into a journey of resilience, self-discovery, and unexpected lessons.

I loved how Maddie’s character felt so authentic—her struggles, small victories, and the constant pressure of content creation were spot on. Having friends who are influencers, I could relate to the emotional rollercoaster that comes with chasing digital dreams. The book highlights the hidden challenges of influencer life—burnout, unrealistic expectations, and the blurred lines between real and reel life—without being overly dramatic.

Bina Nayak’s vivid descriptions transport you straight to Goa, making you crave its sunny beaches and laid-back charm. The supporting characters, especially Mrs. Coutinho, add warmth and depth to Maddie’s story. While the pacing felt a little slow in parts, the heart of the story kept me engaged.

Goagram beautifully balances the glitz of social media with the rawness of real-life struggles, making it a must-read for anyone curious about the world behind the filters.
452 reviews7 followers
April 8, 2024
📚Goagram

✍️Bina Nayak
⭐️⭐️⭐️⭐️

Here you meet Madhur, a Delhi-based Store display manager doing very well at her job .Destiny plays around and she ventures into designing swimwear also vlogging her Instagram account from Goa .
All of this during the COVID-19 pandemic.The scenario of masks, Hospitals, ICUs, oximeters ,terror, isolation, exclusion, perplexity comes flashing in front of your eyes.
So now Madhur is on a journey of becoming an successful Influencer and a Swimwear designer .
And it has many obstacles and challenges.
What I liked was the upward graph of her maturity could be seen.
Not just Love the author placed the elements of Friendship, Family dynamics, Being career-driven empathy and courage 😀

I reckon we humans often take relationships and passion for granted.Readers will come across elements that are usually neglected.
It was a light hearted and poigant narrative at the same time for me.
Mrs. Coutinho.is my favorite character.
The author has masterfully braided the plot illustrating the Goan Catholic heritage and explores theme of self-discovery and personal development. Also the nitty gritty of social media influencing were very relatable.

Give this one a read and thank me later 🌼
131 reviews2 followers
March 24, 2025
Bina Nayak’s 'Goagr@m' is a snarky, entertaining, and oddly relatable take on influencer culture, set in a version of Goa that feels refreshingly real. Madhur "Maddie" Chopra, a Delhi-based fashion stylist, moves to Goa during the pandemic, dreaming of a picture-perfect content creator life. But as the algorithms refuse to cooperate and reality starts to bite, she learns that paradise isn't always as flawless as it looks on Instagram.

What makes this book shine is its humor and razor-sharp observations. Nayak captures the absurdity of social media fame—the hustle, the vanity, the constant pressure to stay relevant—all while keeping it light and effortlessly funny. The Goa she paints isn’t just the glossy, curated version we see online; it’s messy, full of eccentric locals, unexpected kindness, and a charm that goes beyond hashtags.

That said, some parts of the story felt a little rushed, and Maddie’s character could have had more layers beyond her influencer struggles. The ending wraps things up well, but it doesn’t quite hit as hard as it could have. Still, 'Goagr@m' is a fun, smart read that pokes at influencer culture while also acknowledging why it’s so intoxicating. If you've ever side-eyed an influencer’s "candid" beach selfie, this one’s for you.
33 reviews1 follower
May 4, 2025
Bina Nayak provides a gripping narrative of contemporary ambition and authenticity in Goagram. The story follows Maddie an Indian fashion designer who, in the early COVID-19 lock downs in India, moves from Delhi to Goa in pursuit of peace, and a reset in her life. The tone of Maddie's story shifted from dull to bittersweet when Maddie started to gain traction as an influencer on social media. Maddie's story has complexity as it highlights her committed effort to remain "Maddie" through the ups and downs associated with being an influencer and social media influencer. Nayak's contributions to Maddie's ambiguous lifestyle is made easier from Nayak's unique vantage point and perspectives and snapshots of Goan population and landscape. Nayak writes deeply about a part of the world that helped further illuminate Maddie's emerging identity. Goagram also captures personal stories during a period of a society that increasingly promotes and favours social media and online influence. Moreover, we can encounter Maddie's journey as an experience of an individual navigating the disorientation of a society undergoing major and perhaps life-altering societal and personal change because we are all experiencing the same, plus continue to on a daily basis.
Profile Image for Pavireads.
402 reviews4 followers
April 5, 2024
In "Goagram," Maddie faces a pivotal choice between digital fame and analogue anonymity. As she navigates the highs and lows of social media influencing, she discovers the true essence behind the glamorous facade. Ultimately, Maddie must decide whether to revive her influencer persona and pursue material success or embrace a simpler, more authentic life away from the digital spotlight. The story delves into themes of resilience, reinvention, and the pursuit of genuine happiness amidst the chaos of online fame.

The writing style is descriptive and engaging, effectively conveying the reader's experience of being immersed in Maddie's world. It combines personal reflections, such as the comparison to real-life vloggers during COVID times, with an analysis of the novel's themes and its impact on the reader.

Overall, Goagram" is a thought-provoking exploration of fame, resilience, and authenticity in the age of social media, while also praising its ability to transport readers into the vibrant setting of Goa and Maddie's journey.

I highly recommend to Young adults and teenagers interested in social media, influencer culture, and the realities behind online fame.
Profile Image for Rohan Jethloja.
72 reviews1 follower
May 3, 2025
I just finished reading Goagram, and it left me both smiling and thinking. At first glance, it feels like a breezy escape—Maddie, an aspiring fashion influencer, leaves pandemic-struck Delhi for the sun-soaked charm of Goa. Beaches, vintage villas, picture-perfect cafés—her Instagram dreams seem within reach.

But what caught me off guard was how quickly the story deepens. As Maddie’s digital persona begins to soar, so does the pressure to keep it all looking perfect. The twist—unexpected and quietly powerful—forces her into a moment of reckoning. It's not just about chasing fame anymore; it's about facing who she is behind the filters.

What I loved most is how Goagram doesn’t villainize social media—it gets the allure, the creativity, the hustle—but it also gently asks: what’s the cost of always performing?

Full of wit, warmth, and emotional truth, this book is for anyone who's ever felt the pull of likes and the ache of being unseen in real life. Maddie’s journey feels incredibly personal, and by the end, it’s not just about her—it’s about all of us figuring out how to stay real in a world obsessed with being curated.
Profile Image for Priyanka.
91 reviews8 followers
April 4, 2024
We are all surrounded by influencers these days, and Goagram is here to give us an interesting insight into the life of a fashion influencer.
What we see isn't always true, and life isn't always as perfect as it appears on social media.
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Madhur Chopra aka Maddy, a YouTube vlogger, escapes COVID-infected Delhi to Goa to give a chance to her fashion designing career. Where she learns a lot of new things about Goan lifestyle, and culture. And with every passing day she gets more indulged in the attractions of social media. But as it is said that Nothing comes free in life, success too has a cost. she also faced some appalling situations that tested her resilience and optimism.
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This was a quick and interesting read. It was nice to read about the ins and outs of the influencer industry. And being someone who has never visited Goa it was really good to know about Goan lifestyle and culture.
As I said it was an interesting read but I didn’t enjoy it as much as I thought I would, but that's my problem. I would say you should give it a try.
Profile Image for Bookishgirlruchi.
28 reviews
May 4, 2024
This is a story of a Delhi girl who lives in Kalkaji and studied Fashion designing in NIFT. She planned to open her own boutique and fashionline by the name Madfashions after her studies but COVID happened and all her dreams shattered. Her father was supportive of her dreams but her mother was'nt.

After her father's death due to covid she moved to Goa in anticipation of becoming a fashion innfluencer on advise of a friend.

In Goa she chose to live as a tenant with Mrs Continho who was an old lady but supportive of her work.

The story unfolds as you read further and Madhur meets people good and bad implying misadventures in her life.

The author is able to connect through the audience by a very simple but different writing style... hindi phrases are also used here and there with english translations.

You will also learn a few Portugese words in this novel.

The author has done a good work by developing the characters very well.

It's a must-read for anyone fascinated by the glamorous facade of social media influencers and curious about the chaos that lies beneath.
48 reviews2 followers
May 4, 2025
Bina Nayak's Goagram extends a multi-pronged critique of contemporary influencer culture. Through the voice of protagonist Maddie, a Delhi-based fashion designer turned aspirational influencer, Goagram interrogates the nature of ambition and fragility in an increasingly obsessed digital economy of validation. Nayak develops a varied representation of Goa by transcending the constructed experience of a tourist and through Maddie's own conflicts, readers experience both the beauty and despair of a region. Goagram shares some of the pacing difficulties of first-time fiction, but it is strong because it is willing to look at the sacrifices that go along with curating our digital identities. Goagram becomes a character study, and furthermore, while Maddie is successful in creating her influencer self Goagram is a meditation on why we are most often congratulating "first movers", and what a ridiculous fleeting notion virtual fame is. Nayak makes a very timely contribution to discussing contemporary narrative forms of identity and authenticity.
43 reviews
May 4, 2025
Goagram is such a great and energizing read! I thought it would be an entertaining influencer story when I picked it up, but there's so much more to it than that! At first, Maddie's trip from Delhi to a picturesque Goan estate seems like a dream come true, but then reality sets in. When the likes stop coming in, what happens? what happens when the followers are blind to the collapse behind the scenes? Maddie's highs and lows captured my attention, particularly the scene where she is faced with a horrible event that completely upends her world. That really got to me. You find yourself appreciating her strength even more after first supporting her for her popularity. It demonstrates how pursuing online stardom may have negative effects and how bravery is needed to recover. This one is for you if you've ever been confused by the scroll! I enjoyed each and every page! It got me to thinking: what are we actually looking for on the internet? And is losing ourselves ever worth it? Goagram provokes thought in addition to providing entertainment.
Profile Image for Cynthia Kauthankar.
7 reviews
March 10, 2024
I have read Bina Nayak's 'Starfish Pickle' and have been a fan of her writing ever since then. I was very excited when I learnt she is coming up with a new book. I had a chance to meet her, a humble lady at one of the literature festivals and also got a signed copy of this book.
Coming to the content of the book - Looking at Goa from the eyes of an influencer who is lively and positively dealing with her struggles during the COVID is well potrayed with artistic illustrations in some chapters.
As the story progresses it gets entertaining with each character and chapter, it touches your heart for a moment and makes you question the uncertainties of those moments..
It will take you on a joyride across Goa. So many things, from famous local food stalls to Goan homes their architecture, Goeychi Kokni to the Russian hippy visiting Goa, name it all.
You get a glimpse of all these Goan facets with this read.
Also not to forget my favorite part of the book 'Anjuna Anjuna Boom Shaka Laka Anjuna!!!' :)
Profile Image for Sonia Gomes.
347 reviews119 followers
April 23, 2024
Just when we thought that Tara Salgãonkar the strong and inflexible protagonist of ‘Starfish pickle’ is the only type favoured by author Bina Nayak, she does a volte face and gives us the delightful Maddie aka Madhur Chopra.

Maddie a naïve and lovable young woman from Delhi…
‘A naïve and vulnerable woman from Delhi you say?’
‘Yes…’ and not surprisingly everyone loves her or grows to love her when she comes to Goa as an Influencer.

From Mrs. Coutinho who rents out space where Maddie lives and grows to love her to a Russian who gives her some business on the spot.

Maddie has some very good adventures and some terrible ones too as an Influencer. These change her for a better person instead of leaving her a wreck. She moves on, pursuing a career that she was always keen on.

It is Bina Nayak who shows her versatility, eschewing her time and tested women protagonists, for something fresh and utterly new.
95 reviews
March 22, 2025
Goagr@m pulled me in with its raw and honest portrayal of the influencer world. Maddie’s journey from a regular girl chasing digital fame to someone who faces the harsh realities behind the screen felt so relatable. I loved how the book didn’t just glamorize social media but showed the emotional toll that comes with it. The story made me think about how easy it is to get caught up in likes and comments while losing sight of reality. Maddie’s resilience after her world came crashing down was inspiring and gave the story so much depth.

What really stood out, though, were the illustrations. They added a personal touch and helped me visualize Maddie’s life in Goa and her transformation. The visuals made the characters feel more real, and it felt like I was watching her vlogs unfold right in front of me. The balance between lighthearted moments and the serious realities of internet fame made Goagr@m a thought-provoking and visually rich read.
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