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263 pages, Kindle Edition
Published February 22, 2024
Initially, I picked up GoaGram by Bina Nayak expecting a fun, light read. However, it quickly evolved into a much deeper narrative that touched on various themes, including the challenges of being a full-time content creator and small business owner.
The book excels in exploring human connections and relationships. The bond between Maddie and her landlady, despite their generational gap, is particularly touching. The protagonist’s resilience in the face of repeated setbacks is inspiring. She’s street-smart, talented, and determined, qualities that make her highly relatable.
Goa is more than just a setting in this book; it’s a vibrant part of the story. The vivid descriptions of lesser-known beaches, bustling markets, and charming old homes bring the place to life. The Goan community’s challenges—living in a place swarming with tourists and trying to preserve their culture and traditions—are beautifully captured.
The official blurb says it best: “Mesmerized by the world of social media influencing and its quick fix for fame, Madhur Chopra aka Maddie, escapes from COVID-infested Delhi to tranquil Goa, which provides the perfect backdrop for her vlogs. Armed with dreams of becoming a famous fashion influencer, she ends up in Casa Coutinho—a crumbling-but-glorious Goan mansion—and strikes an unlikely friendship with the landlady. As Maddie’s vlogs catch on, her life becomes a heady mix of Insta likes, ever-increasing subscribers, and newfound fame, until a horrifying experience shatters her digital dreams. What will Maddie choose—reviving her influencer persona and striking gold with her designer clothing line, or accepting analogue anonymity forever?”
One delightful surprise in GoaGram is the inclusion of beautiful sketches depicting several key scenes. These illustrations added an extra layer of charm and helped to bring the story to life in a way that is rare in modern books. They were a pleasant throwback to a time when illustrations were more common in novels, and they enhanced my overall reading experience.
However, the portrayal of Maddie’s Punjabi mannerisms felt a bit forced. As a Punjabi, I found the ‘Haanji’ and ‘Ji’ overused, which sometimes made her character seem caricaturish.
Overall, GoaGram is an engaging read that balances light-hearted moments with deeper themes. If you enjoy books that make you reflect while entertaining you, GoaGram is worth your time.