The Construction of the Viewer: Media Ethnography and the Anthropology of Audiences, Proceedings from NAFA 3

by Peter Ian Crawford (Editor), Sigurjón Baldur Hafsteinsson (Editor), Najwa Adra (Contributor)

In recent years audience research in cinema and media studies has turned to ethnography to find ways in which qualitative research methods could be improved in attempts to reach beyond the limitations of qualitative research. In this volume, containing both general theoretical work and more specific case studies, the various fields meet in an inspiring exchange of concepts and ideas, proving for the first time a substantial contribution to our understanding of aaudiences.a

318 pages, Paperback

First published May 1, 1994