There's no denying that we live in a capitalist economy. But what if we could embrace it with arms wide open and use its power to affect societal—and economic—change?
This in-depth exploration of Canada’s first social acquisition of a private business will open your eyes to what is possible when a group of values-aligned investors join forces to create a successful business with a to put people first, make a difference in the lives of everyone it touches, and create a ripple effect of giving back to the community.
Follow the amazing story of how 3 charities and 9 individual impact investors came together to turn a company into a multi-million dollar business that is unlike anything the industry has seen.
THAT is Win-Win Capitalism.
____"Social acquisition and social franchising have an astounding potential for impact. This book is a story of one of the first big successes in this area in Canada. It is also a guidebook and a kind of map that introduces the principles of acquisitions and franchising and offers a glimpse of a world in which for profit enterprise centres people in communities of mutual support and care. Everyone in this space should read it."
- Kirsten Wright, Engineer, Waterloo Institute for Social Innovation and Resilience Leading Academic surrounding social innovation systemic change in Canada.
"Today, more and more business and non-profit leaders are looking for ways to change the world for good. Win-Win Capitalism challenges existing paradigms with a counter-narrative that raises the bar for what is possible for leaders who are brave enough to invest in a better future.”
- Brendan McClenahan, Director of Content, Cyclical Inc. Leading sustainable faith-based innovation across North America.
“This book is one of the best primers on turning capitalism back on itself, and using its most crucial asset, people, and what putting people first can do to change the paradigm from winners and losers, to winners and more winners.”
- Randy Terada, Consultant, Social Innovation Canada
Driving force in social and economic change, propelling non-profits and social enterprises towards success.
An intimate sharing of a unique business structure. The Just Life Family team may not have reinvented the wheel, but they certainly prove how the wheel can be used to benefit more people, without rolling over anyone's toes.