100 Ways to Create a Great Ad

by Tim Collins

100 Ways to Create an Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-up', it presents the key methods of devising print, television, radio, direct, and online ideas.

The process of creating an ad can be divided into three planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns.

Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create an Ad has wide-ranging appeal.

Genres: Business, Design

208 pages, Paperback

First published August 19, 2014

Reviews

[Mackenzie Teague · Rating 5 out of 5]

Interesting, engaging and informative. Just what you want from advertising and books.

[Beatrice Juliet · Rating 5 out of 5]

If you are a creative in advertising this book is super helpful. It's a list of tools to keep in your toolbox.

[Ria Chia · Rating 5 out of 5]

Simply incredible, I can't help feeling inspired every time I pull this book out of my shelf. This is probably one of the best advertising case studies books I've read.