The Shipley Capture Guide is designed to provide business development professionals with the fundamental principles of capture planning to position their solutions and organizations to win competitive business more effectively, efficiently, and consistently.
Shipley is the classic read for managing competitive proposals. Unfortunately, their focus on large DOD or HHS procurements. It's not a one-size-fits-all world so readers from other sectors need to be prepared to take their very solid ideas and adapt to the circumstances in which they find themselves.