Six Sales Skills Everyone Should Know

by Stefanie Boyer (Author, Narrator), The Great Courses

We’ve probably all had a bad experience with someone in sales at some point. The clichés we know about the brash door-to-door vacuum cleaner salesperson or the sneaky tactics sometimes leveraged by car salespeople are not entirely unfounded.

But as Stefanie Boyer points out, sales is not about being pushy, aggressive, or unethical. In fact, you might be surprised to learn that “sales” is about nurturing, solving problems, helping, and building relationships. When you learn the right strategies to sell something, you’ll make your own life better because we are all constantly selling—whether it’s getting a promotion, working on a team project, or even just selecting the restaurant of your choice with friends.

Dr. Boyer has spent the last 20-plus years of her life selling, training, researching, and teaching. She’s identified a process that will give you the confidence you need to go after what you want in life. Over six insightful lessons, she provides tools and tips that you can use to improve any relationship you’re in. She’ll show you how to position yourself to get that raise, win people over, read the room, and turn pushback into an opportunity to succeed instead of a reason to fail.

More than anything else, though, you will learn how to get what you want by helping others.

3 hrs. 5 min.

Genres: Audiobook, Self Help, Business, Personal Development

4 pages, Audible Audio

Published November 30, 2023

Reviews

[Biggest Little Book Talker · Rating 3 out of 5]

Great starter book for understanding the basics of sales.
Easy to understand and very easy to apply.

Prospects
1. People interested in your product
- find those people then qualify them
- Figure out what is most important
2. Discover
- 1. Asking questions
- 2. Actively listen with empathy and also high quality follow up questions
3. Presenting value
-Bridge statement process
- 1. Summarize what’s important to the customer
- 2. Share the solution that fixed the problem or help them reach there goal
- 3. Share stories dat and statistic that are relevant to the continent
- 4. Reach an agreement where the customer agrees that it can work for them
4. Handling push back
- Objects = clue shear is needed to get people to hug into the idea
- Objects are different form obstacles
- If you have a true obstacle you need to overcome it, otherwise it’s an objection
- Uvea (understand, validate, evidence, agreement)
5. Closing the sale

[zeescommafun · Rating 1 out of 5]

This was not helpful at all. It's full of tips that are either common sense or entirely incorrect. Some of them might work with neurotypical people, but are absolutely trash when dealing with anyone even slightly neurodivergent.

Absolute waste of time.

[Katie Bernard · Rating 3 out of 5]

Overall good advice and reminders. I liked that she applied these sales strategies to real life, non-sale situations.

[Mika · Rating 5 out of 5]

Lovely quick read
I recommend it to everyone even if youre not into sales ☺️

[Missy Cochran · Rating 3 out of 5]

Informative life skill

[Bett Correa-Bollhoefer · Rating 5 out of 5]

Very useful and short. Each chapter had concrete tools to use both in the workplace and with family and friends.

[Hannah Latka · Rating 5 out of 5]

Quick little book. It had a lot of really great tips. Sales skills are important for every area of life. I thought this was especially helpful for romantic relationships.

[Mathias · Rating 2 out of 5]

En väldigt nybörjar vanlig bok men pratar typ 50% av fall som inte har med business att göra

[Regina · Rating 2 out of 5]

Basics for anyone looking to better communicate with sales