A deep dive on why we like the music we like. The author is both irreverent (about the idea of inherently good music) and passionate (about why that is), provocative nerd vibes with a dry sense of humour. ‘Saves himself from seeming snobbish by calling himself out as snobbish’ kinda thing.
The chapters are short and intentional, each one considering a different angle on the main question. Why does a person (or animal?) react the way they do to music? Obv there are the big room bangers like personal relationships, social background, industry forces, but also neat curve balls, like: what about people who don’t like music at all? Some of my favourite chapters were music and disability, how children interact with ‘taste’, and how the English speaking world neglected non-English pop music.
Tbh he covered so much ground that i could use a reread down the line, plus there is clearly a goldmine of musical obscurities inside which I mostly didn't look up as I was reading. I'd never heard of the top selling female artist of all time - apparently not unusual - and I want to check her out.
I was also pretty here for his voice by the end, although he’d come off as almost intentionally obnoxious in the very first chapters, but after he’s done challenging you to dislike him, his inquisitive open mind shines through. Would recommend to anyone interested in music as social or biological phenomenon - it goes into places I wouldn’t expect to be taken.