What do you think?
Rate this book
Summary: The Tipping Point How Little Things Can Make a Big Difference
An Introduction to the Tipping Point
Already adopted as the 21st century cult book of marketing, The Tipping Point is a book about how hits happen. This summary will show how small actions at the right time, in the right place, and with the right people can create a ‘tipping point’ for a product – the moment when a domino effect is triggered and an epidemic of demand sweeps through a population like a virus!
How? Using the three basic laws of epidemics, Malcolm Gladwell outlines a simple three-point plan to get your product to its own tipping point. They
1.The Law of the Few - People who transmit infectious agents
2.The Stickiness Factor - The infectious agent itself
3.The Power of Context - The environment in which the infectious agent is operating
This widely acclaimed bestseller, with its core concepts excellently summarised in this eBook, is already changing the way people throughout the world think about selling products and disseminating ideas.
Already adopted as the 21st century cult book of marketing, The Tipping Point is a book about how hits happen. This summary will show how small actions at the right time, in the right place, and with the right people can create a ‘tipping point’ for a product – the moment when a domino effect is triggered and an epidemic of demand sweeps through a population like a virus!
How? Using the three basic laws of epidemics, Malcolm Gladwell outlines a simple three-point plan to get your product to its own tipping point. They
1.The Law of the Few - People who transmit infectious agents
2.The Stickiness Factor - The infectious agent itself
3.The Power of Context - The environment in which the infectious agent is operating
This widely acclaimed bestseller, with its core concepts excellently summarised in this eBook, is already changing the way people throughout the world think about selling products and disseminating ideas.
13 pages, Kindle Edition
First published January 16, 2014
3 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.