The insights and good advice presented in this series of books are relevant to the person who works as an adviser in or in relation to international companies or wants to do so in the future.
In this book, we describe the principles and provide the tools for how the knowledge from this series can be implemented in practice and translated into advice, as we zoom in on the adviser's role and way of working.
We deal specifically with how the internal or external adviser can analyze practices in the organization and then facilitate the incorporation of important points and new realizations. The book thus focuses on two of the elements of the counseling work that have been prominent in this book series, namely the analysis phase, where we argue for the importance of the counselor generally advising on the basis of the collection and analysis of qualitative data in the organization, and the advisory phase, where we describe how data collection and analysis can form the basis of the communication advice itself – and describe a specific method for this.