Brand Positioning: Strategies for Competitive Advantage

by Subroto Sengupta

Hardcover with printed boards, no dust jacket, in very good condition. Boards are scuffed and spine is sunned. Board edges, corners and spine ends are slightly bumped and rubbed. Page block is lightly tanned and foxed, as are the pastedowns and endpapers. A few of the pages are a little blemished. Pages are otherwise clear and binding is sound. LW

Genres: Business

Hardcover

First published January 1, 2005

Reviews

[Himanshu Rajput · Rating 5 out of 5]

Really a good read for marketing guys...

[Rushabh · Rating 5 out of 5]

best book for marketing people

[Vinay Kumar · Rating 5 out of 5]

Great book with in depth examples and very helpful for marketing students

[Subho]

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