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RESEARCH METHODS: Book 24 - THE INTERNATIONAL BUSINESS INTERACTION SERIES
This book series deals with a wide range of phenomena that are important for international companies, such as change, organizational culture, knowledge sharing, relationships, office decor, leadership, socialization, teamwork, innovation, etc.
When a student or professional practitioner wants to know more about and examine one of these areas in an international company, they can choose from a variety of different methods and approaches depending on the specific focus. There are a number of useful method books that describe in detail how to work with different methods – and the advantages and disadvantages associated with each method (eg, Due 2015b; Brinkmann and Tanggaard 2015; Hopmann and Skovsgaard 2014).
In this book, we focus on providing an overview of the methods that are particularly relevant for examining the topics we have introduced in the book, and we refer regularly to articles and books where you can read more about the different methods. We show how students and professional practitioners can investigate communication and culture in international companies for themselves. To begin with, we outline the most important preliminary considerations that should be made before starting the research. Then we focus on the respective data collection methods and how these methods are suitable for different purposes. Following the general description, we explain how, in practice, we can investigate the various phenomena we have discussed in the entire mini-book series, and finally, we briefly outline how to practically tackle the fieldwork.
When a student or professional practitioner wants to know more about and examine one of these areas in an international company, they can choose from a variety of different methods and approaches depending on the specific focus. There are a number of useful method books that describe in detail how to work with different methods – and the advantages and disadvantages associated with each method (eg, Due 2015b; Brinkmann and Tanggaard 2015; Hopmann and Skovsgaard 2014).
In this book, we focus on providing an overview of the methods that are particularly relevant for examining the topics we have introduced in the book, and we refer regularly to articles and books where you can read more about the different methods. We show how students and professional practitioners can investigate communication and culture in international companies for themselves. To begin with, we outline the most important preliminary considerations that should be made before starting the research. Then we focus on the respective data collection methods and how these methods are suitable for different purposes. Following the general description, we explain how, in practice, we can investigate the various phenomena we have discussed in the entire mini-book series, and finally, we briefly outline how to practically tackle the fieldwork.
243 pages, Kindle Edition
Published January 25, 2024
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