Print Work: Capture the Best Publication and Promotion

by Victionary

Graphic designers are continually challenged to find new ways to lend impact and interest to their work. The special printing methods collected in Printing Effects are employed to great effect in book and product design in innovative and exciting ways. Colors, gloss, and texture all add visual and tactile appeal to products, packaging and print designs. Look and feel has never been more important to the success of a product or campaign. Printing Effects encourages designers to experiment with unusual printing methods and techniques and challenges them to think beyond the computer screen and into the dimension of the realm of the senses. Presenting the actual techniques featured in the book allowing readers to touch each page, allowing them access to the haptic quality of the finished products.

Genres: Design

256 pages, Paperback

First published April 30, 2007

About the author

viction:ary is the publishing brand of leading publisher viction workshop ltd, founded by Victor Cheung in 2001. Sitting at the heart of Asia, viction:ary books specialise in visual arts and design, and connect visions and inspirations from the West and the East. With focuses on graphic design, illustrations, fashion, architecture, product design and contemporary art projects, our radar observes global designs that essentially present strong, original concepts and graphical approaches. Through creative collaborations and innovations in publishing, we capture
what’s up and who’s next in the creative realm and propose multidimensional angles to rethink and review design.
Persistently pushing the boundaries, viction:ary’s commitment
to quality in editorial direction and book design is widely recognised by the industry and international media. With
heaps of successful publications under our belt, we continue
to give ourselves to elevate visual experiences and inspire readers inside and outside the industry, wherever they dwell in the world.