Entrepreneurs all around the world struggle with the seed capital gap. Over 99% of entrepreneurs who seek financing get rejected. Bootstrapping is a must to bridge this gap in seed funding. Bootstrapping product ventures using services business models is a tried and true method that entrepreneurs have used successfully time and time again.Yes, the startup market is rife with misconceptions including that VCs do not fund companies that are bootstrapped using services.In the eighth volume of Entrepreneur Journeys, Sramana Mitra turns the spotlight on case studies of entrepreneurs who have successfully bootstrapped their ventures using services, and in many cases, raised venture capital. As always, inspiring and educational, the series continues to synthesize learnings from Mitra's One Million by One Million (1Mby1M) global virtual incubator, bringing it to a larger audience, democratizing entrepreneurship mentoring.