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Internal Communication Strategy: Design, Develop and Transform your Organizational Communication
Getting internal communication right starts with having a clear strategy. Internal Communication Strategy is your all-in-one guide to designing, developing and delivering an effective internal communication strategy that will inspire and motivate your employees.
Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision.
With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout.
Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
Written by award-winning communications professional Rachel Miller and featuring key insights from companies such as Marks & Spencer, Hilton, BBC and The Met Office, this book covers not only how to develop and write an internal communication strategy, but also how to practically implement it throughout your organization to create a shared understanding and vision.
With workplaces constantly evolving, this book gives you a solid framework to return to when you need to refresh your strategy, providing actionable guidance and inspirational insights throughout.
Drawing on the author's 20 years of experience, it also tackles the key topics facing communicators today including communicating with neurodivergent employees, how to influence at C-suite level, the effect of hybrid working and how to measure the impact and prove the value of internal communication.
292 pages, Kindle Edition
Published April 3, 2024
11 people are currently reading
16 people want to read
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Displaying 1 of 1 review
June 12, 2025
This is a great book that carefully explains the Miller Strategy for internal communication professionals. I especially enjoyed the areas where she writes about post-Covid changes to the workplace, how remote work has changed comms for companies, and a discussion about neurodivergence in the workplace and how to accommodate for it.
I enjoyed the Expert View areas throughout the book, but sometimes the way they were inserted into the text was distracting. For instance, the author would talk about a certain subject for a couple of pages, and then it would be interrupted with an Expert View area. I sometimes found it challenging to go back to what the author herself was saying--it broke my chain of thought.
Overall, I would definitely recommend this book to other communications professionals whether they're new to the business or need a refresher.
I enjoyed the Expert View areas throughout the book, but sometimes the way they were inserted into the text was distracting. For instance, the author would talk about a certain subject for a couple of pages, and then it would be interrupted with an Expert View area. I sometimes found it challenging to go back to what the author herself was saying--it broke my chain of thought.
Overall, I would definitely recommend this book to other communications professionals whether they're new to the business or need a refresher.
Displaying 1 of 1 review