A Website That Works

by Mark O'Brien

This book is written for marketers, designers, and advertisers who are interested in making their website into a business-generating tool while developing the web marketing expertise they will need to guide their clients and win more web work.

Using his 9-Step Process, Mark O'Brien provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience.

114 pages, Kindle Edition

First published January 1, 2011

Reviews

[Michael Gass · Rating 5 out of 5]

A website is an important online platform to showcase your agency's credentials, capabilities and case studies. It is the primary platform to display your creative work. But most agencies seem to be in a perpetual state of redesigning their website because it has become such a difficult process. This is an excellent book for every agency owner to read to make the website development process easier. Not only for your agency but for your agency's clients. Mark O'Brien provides practical helps to oversee the functionality and design process for an agency's site from a prospective client's perspective. He writes in every day language that most readers will understand as he shares his philosophy and insights for developing a website that works well as a new business tool.

[Sonja · Rating 5 out of 5]

This is the a superb book for anyone involved in the web business, or anyone thinking about building a website for theirs. Mark's models and ideas are spot on. I've been involved in many web projects and his philosophy is the right way to go. You just have to look at Mark's own website at Newfangled Web to know they are absolute thought leaders in this field.

I love the style and structure of the writing and the simple clear diagrams too. This is a very high quality self-published book.

I am a raving fan and recommend it to all my clients. It's written for marketing agencies but the ideas apply to any website. It works!

[Sean Barton · Rating 5 out of 5]

If there's one book you should read before building your website it's this one.

Content first, and foremost, then design.

Now the book takes the stance that you're working in the advertising industry but the examples and context stated can be applied across various platforms and industries.

I highly recommend.

[Jen · Rating 5 out of 5]

Clearly explained, logical steps toward creating a smart website. A must read if you are in marketing and website production. Probably best for those who do not have a huge amount of experience just yet in the field. Great reference book for your office.

[Scott Macdonald · Rating 2 out of 5]

It's not that it's a bad book. In fact, it's a good primer on how to build a website in a logical manner. If you already have some experience of building websites however you'll not learn too many new tricks.

[Rowan · Rating 4 out of 5]

Very good for beginning web professionals or for non-web professionals looking to (re)build a website.

[Alix · Rating 5 out of 5]

Clear, actionable, and easy to read, this is a great book for people creating (or re-creating) websites for themselves & others. Highly recommended.

[Brian Sooy · Rating 5 out of 5]

This is a book that I use as a reference to my clients, with examples of best practices that we will be following as we help them establish an online presence.