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437 pages, Kindle Edition
First published March 1, 2013
According to Lotika Varadarajan, cottons were exchanged 'within a cultural matrix in which the semiotics of the object traded provided it with a value which could not at all times be expressed in the terms of the price paid'. What she means is that consumption was not so much an act of individual satisfaction or fashionable behaviour: rather, the use of a piece of cloth could be symbolic of wider social principles linking the individual to community, state and religion.