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The New Recruit

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The Baby Boomer generation has sustained membership associations for quite some time. As that era nears an end, it's time to start thinking about X, Y, and Z -- the next generation of association executives, board members, and volunteers. The New Recruit brings to light the challenges that Boomer-centric membership associations are experiencing and viable solutions that association executives can implement to successfully recruit and retain younger generations. The only succession plan a membership association has is the continuation of its membership. The New Recruit will teach you how to survive the post-Boomer era and create an association for the next generation.

144 pages, Hardcover

Published January 19, 2007

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About the author

Sarah L. Sladek

6 books8 followers
Sarah L. Sladek is a best-selling author, sought-after speaker, and CEO who has dedicated her career to helping organizations create cultures of relevance and belonging. Her mission is to deliver the strategy and next-gen intelligence organizations need to curb turnover, disengagement, and decline. Organizations worldwide have sought Sarah's expertise to engage younger generations, increase relevance and competitiveness, and realize growth. She's been referred to as a social equity expert, and recognized as a a Global Leader in Strategy, Talent Economy Influencer, and Woman Who Advances Associations.

Sarah's two decades of research on generations and social change and their influences on engagement behaviors is unparalleled. In addition to authoring books and leading research, she is the founder of a strategy development and training firm, a renowned keynote speaker, podcaster, and web show host. She volunteers her time serving on boards of non-profits benefitting women and youth. Backed by years of experience and supported by solid research, Sarah remains committed to helping organizations plan for their futures and prosper in the new economy.

Sarah is the author of MemberShift (2023), Talent Generation (2017), Knowing Y (2014), The End of Membership As We Know It (2011), Rock Stars Incorporated (2008), and The New Recruit (2007).

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