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Uniqlo Syndrome
In this book, Kensuke Kojima, a prominent fashion business consultant and a pillar of the Japanese fashion industry, intends to reveal the factors behind Uniqlo’s astounding success. Our modern track record of global equalization has changed many aspects of our lives, from industrial structure to personal consumption styles. It affects not only the fashion apparel business but also the industries of home electronics and automobiles, prompting economic decline and the regression of consumptive civilization by decaying the sensibilities of young people everywhere. Kojima proposes that this phenomenon be called Uniqlo Syndrome.
Author – Kensuke Kojima
Born in 1950, Keio University graduate Kensuke Kojima started his career as a leading women's specialty retailer. He established Kojima Fashion Marketing Co., Ltd. in 1981, and has since focused on highly effective marketing strategies based on accurate operating data collected from national and regional shopping centers. As an innovator, Kojima assists major retailers and apparel manufacturers in the development of their business through intensive research, educational programs and strong analytical columns for major trade magazines.
He has also published more than 10 books, including the new title Uniqlo Syndrome.
Translator and Publisher – Makoto Kurita
Born in 1960, Waseda University graduate Makoto Kurita started his career with an SPA (specialty-store retailer of private-label apparel) company. He established Tenkai-Japan in 2007, and has since focused on introducing Japanese fashion abroad in the context of Cool Japan.
Author – Kensuke Kojima
Born in 1950, Keio University graduate Kensuke Kojima started his career as a leading women's specialty retailer. He established Kojima Fashion Marketing Co., Ltd. in 1981, and has since focused on highly effective marketing strategies based on accurate operating data collected from national and regional shopping centers. As an innovator, Kojima assists major retailers and apparel manufacturers in the development of their business through intensive research, educational programs and strong analytical columns for major trade magazines.
He has also published more than 10 books, including the new title Uniqlo Syndrome.
Translator and Publisher – Makoto Kurita
Born in 1960, Waseda University graduate Makoto Kurita started his career with an SPA (specialty-store retailer of private-label apparel) company. He established Tenkai-Japan in 2007, and has since focused on introducing Japanese fashion abroad in the context of Cool Japan.
145 pages, Kindle Edition
First published July 30, 2010
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Displaying 1 - 3 of 3 reviews
November 27, 2019
Bản dịch không được hay, khá rối rắm
March 13, 2021
Sách viết từ năm 2010 nên một số thông tin đã có phần lỗi thời, nhưng cũng vẫn bổ ích và thú vị. Không đồng ý với một số quan điểm của tác giả, đặc biệt là phần đổ lỗi cho giới trẻ, nhưng nói chung lập luận của tác giả là khá hợp lý.
January 6, 2019
One of the very few good books on fashion retail business i could find. Not sure why it gets so little notice.
Displaying 1 - 3 of 3 reviews