What Is Packaging Design

by Giles Calver

"A thoughtful and thorough book with some inspiring work -- great for students and anyone taking their first steps into the world of packaging."
Grafik

This is a highly visual, compact-format sourcebook, packed with top international packaging designersÆ contemporary work, accompanied by essays on the surrounding issues.
What Is Packaging Design? lays the foundations and professional guidelines for best practice when designing contemporary packaging. It opens with several short essays which define good packaging design and the issues faced by designers in this field. Design basics such as format, layout and typography are explored within the context of packaging design, taking into account genre-specific elements such as product information, branding, marketing and legislation.

Genres: Design

256 pages, Hardcover

First published December 1, 2003

Reviews

[Yun Peng]

For those who want a 101

[Wendelle]

Informative insights about the care and intent that goes into the packaging part of branding and marketing a product line.

[Jen]

Only skimmed through the visuals, but there's some interesting and diverse works on display here, and brief case study descriptions behind them. However, not the best collaborative work I've seen.

Rating: 3/5

[Amy Coats]

I registered a book at BookCrossing.com!
http://www.BookCrossing.com/journal/11397739