Touchpoint 1#3 - Beyond Basics

by Service Design Network | SDN

Based on the second international Service Design Conference in October ’09, entitled “beyond basics”, this third issue of Touchpoint invites you to dive into the conference’s discussions and reflections. You will find a diverse collection of contributions reflecting most of the presentations and workshops that took place.

After the first Service Design Conference in 2008, addressing the basics of Service Design, this year’s conference dug deeper into the field. A vivid mix of different presentations, workshops and papers were presented in order to provide you with academic and practical expertise from renowned international players in the Service Design field.

Service design is a discipline with many touchpoints to other areas of expertise. Based on this, the conference showed many interesting topics that are collected and reflected on in the third issue of Touchpoint. Structured in different clusters, the articles show a wide range of topics that go “beyond the basics” of Service The issue features Service Design specific theories, methods and perspectives, the impact of Service Design on business success and its appliance in different business settings, the influence of Service Design on the behaviour of people within service systems, and interdisciplinary cross-overs.

162 pages, Kindle Edition

First published April 13, 2011