Work Smarter with Twitter and HootSuite

by Alexandra Samuel, Alexandra

You're on Twitter but can't keep up with the onslaught of incoming messages. You're also not sure how to extract value from this social media phenomenon--especially as a professional tool.

In Work Smarter with Twitter and HootSuite , social media expert Alexandra Samuel helps you take Twitter to the next level by using the free tool HootSuite, which allows you to focus on the people whose tweets matter to you and easily establish the relationships and presence you want.

This short, practical book shows you the most effective ways to use this popular system

- Focus on the people and relationships that are the most important to you professionally
- Set up your own "relationship dashboard" to track tweets that matter
- Keep your incoming Twitter stream free of clutter
- Tweet the right messages at the right time--and even schedule your tweets in advance

This ebook also includes a 30-minute quick guide to setting up your complete Twitter and HootSuite system for maximum ease of use.

Interested in learning more about how social media can help you get ahead of your daily work--and get ahead in your career? Look for more in this series of short, digital books from Harvard Business Review Press and social media expert Alexandra Samuel. Other installments provide the best tips and tricks for using tools like Evernote, Twitter, HootSuite, and Gmail to get organized and improve your performance on the job.

Genres: Social Media

63 pages, Kindle Edition

First published January 1, 2013

About the author

ALEXANDRA SAMUEL is a tech speaker and data journalist who has worked remotely for most of her 25-year career. The co-founder of pioneering social media agency Social Signal, Samuel creates digital content and workshops for companies like Discovery and Sprinklr. Her writing on digital productivity appears frequently in the Wall Street Journal and Harvard Business Review, and she is the tech columnist for JSTOR Daily. She holds a Ph.D. from Harvard University, and lives in Vancouver, Canada. She is the author of Remote, Inc.: How to Thrive At Work...Wherever You Are (Harper Business) and Work Smarter with Social Media (Harvard Business Review Press).

Reviews

[Russ Skinner · Rating 4 out of 5]

Good overview; some handy tips; have convinced me to investigate some more of the features of HootSuite

[Bill Powers · Rating 3 out of 5]

Good general overview on Twiter & HootSuite and how to maximize benefits.

[Dan · Rating 4 out of 5]

A good book, but mostly review for me. But this would be very useful if you're just starting on Twitter and Hootsuite.