Relationship Brokerage

by Bob Scullin, David Blanchard (Foreword), Eric Powers (Preface)

Relationship Brokerage is invaluable for commercial real estate brokers who want to build (or rebuild) careers in brokerage by generating referral business over time. It gives practical direction how to transform clients into personal promoters who refer friends and colleagues to the broker in exchange for excellent service. Brokers are shown how to stop looking for the needle in the haystack for their next transaction, and focus instead on building relationships as the basis for careers, instead of jobs, in commercial real estate brokerage.

137 pages, Kindle Edition

First published January 14, 2012