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Attention, Shoppers

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Soon to be an audiobook with Simon & Schuster!

“ATTENTION, Please hide at the back of the store immediately."


I'm at a Bluemart, on a diaper run with my kids, when I hear the message over the loudspeakers. The other shoppers descend into a panic. And so do I. There was a tornado warning earlier--is it about it hit us?

But as more messages come over the speakers, it seems to be something else entirely. Attention, please stay out of sight of security cameras. Attention, please hide all food and open wounds.

My husband, kids, and I scramble for a hiding place. But I hear something coming down the aisle, and I can't help thinking--

This is how we die.

Perfect for fans of Horrorstör and The Mist, ATTENTION, SHOPPERS is full of twists and terror, all taking place over one night as shoppers find themselves trapped inside a big box store with something horrible. It is a full-length continuation of Blair Daniels' viral internet short story, "Attention Shoppers," which received millions of reads and 11,000 upvotes on Reddit's premier horror community, NoSleep.

About Black Widow Press
We're passionate about scares, thrills, and all things that go bump in the night. Stay tuned for more books this year to keep you up all night! Don't Scream and other Black Widow books contain mild to moderate violence and sexual content not suitable for those under 18 years of age.

Cover illustration by Nachiket Naik.

182 pages, Kindle Edition

First published May 23, 2024

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About the author

Blair Daniels

57 books201 followers

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5 stars
301 (39%)
4 stars
267 (35%)
3 stars
143 (18%)
2 stars
39 (5%)
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6 (<1%)
Displaying 1 - 30 of 104 reviews
Profile Image for Stitching Ghost.
1,663 reviews445 followers
August 6, 2024
I like retail centric horror and zombies so of course I couldn't not read this book once it came to my attention.

I really enjoyed the story and the characters which were compelling and easy to root for but I wish it hadn't been told in so many alternating first person POVs. I thought that the settings were well utilized, and the characters' progression made sense. Overall, I thought it was a very well executed low commitment zombie story.
Profile Image for Zain.
1,969 reviews329 followers
September 28, 2024
Chaos is Everywhere.

Nehu, Mike, Amy, Ethan, Pat and Henry are all at the supermart getting groceries. Thence the intercom blares out a message for all the customers.

They don’t know what to do with the orders, but they panic and run. They are following the instructions of the intercom blaster.

At times they are frozen in their tracks and forced into disarray as they watch the pandemonium that is a free-for-all, and all around them. The store is in total chaos. They don’t know what to do with their own feet at times.

The intercom keeps going off and they keep trying to run away from the workers who work in the store.

This is the worst situation they have ever experienced and they are not even able to hide decently because of the fact that they are just so afraid.

Blair Daniels is an absolutely amazing writer. I’ve purchased some of her books and I never thought about reading them, right away.

But now that I’ve read Attention, Shoppers, and I see how good it is, I intend to read them all. I’m putting them on my reading list.

I just hope they are as good as this book. The book is not perfect, but it’s still pretty good and well written. I think it’s a very good book so I’ll be giving it…

Four stars. ⭐️⭐️⭐️⭐️
Profile Image for Milt Theo.
2,203 reviews183 followers
June 6, 2024
I was very happy to see one of Blair Daniels' best stories get revised and expanded into a full book. The story has very strong The Mist vibes, though with zombies. It was suspenseful, in a dark way, as the mystery slowly unfolds and the real horror is revealed. There are many clever moments, some gore, and a lot of suspense. However, I would have really liked to have seen more from the POV of the (people who turned into) zombies themselves, especially since they are mentioned in a moving way in the end. It would have been nice to have their viewpoint along with the other characters'.

In any case, I really enjoyed this story and had a hard time putting it down.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
Profile Image for Kay Oliver.
Author 11 books199 followers
October 1, 2024
Imagine it, you're in the grocery store, doing your regular, mundane thing. And then an alarming messages comes over the intercom. Is it a tornado? Something worse? As you stand in confusion, the messages continue, getting more and more strange. And then you see it. One of them anyway. You run for cover, safety, something . . .

I absolutely love it when an author takes a piece of everyday boring life and fluid it on its head, turning into horror. I'm not usually a Dan of zombie stories, in fact, I steer clear for the most part. But this was intriguing.

It's a well written short novel with excellent characters. Suspense and thrilling twists kept me captivated. Editing errors annoyed me, for which I was forced to remove a star from my rating. Still, I highly recommend this book.
16 reviews1 follower
May 28, 2024
I've read a lot of Blair Daniels' work, and I thought this was one of her stronger pieces! A full standalone story gave us time to get to know the characters and have some resolution, which I appreciated, and I thought the plot was interesting and well-written. My only critiques would be that the characters at some point felt inconsistent, and there were some foreshadowing/mysteries that never got resolved, but these didn't really detract from the story. I'd definitely recommend this if you're a fan of longer-form nosleep-style stories, or looking for an engaging read!.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
Profile Image for §am I Am.
972 reviews17 followers
April 8, 2026
originally read this as a short story in one of this authors books and they turned it into a book. not a bad premises. imagine shopping in a store and an announcement comes on the intercom telling you to get to the back of the store and stay out of the open. a group of shoppers get to live that. who gets to make it out alive?
Profile Image for Taylor.
477 reviews3 followers
November 18, 2024
Short but really enjoyable read that was basically about zombies in Walmart. I really enjoyed how well we got to know the characters throughout the story even though it was short, it made the story far more compelling than it otherwise would have been. I wish it was longer and gave a few more answers/details but overall just a fun read! ✋🏻🧟‍♀️🚰🛒
Profile Image for Matt Egan.
898 reviews24 followers
September 3, 2026
Don't Go To BluMart!

Attention, Shoppers is a short, intense, atmospheric thriller that is a sort of cross between 'The Mist' and 'Dawn Of The Dead' with a dash of conspiracy for good measure. If you want a fast, zombie apocalypse thriller, put Attention, Shoppers at the top of your TBR list! Overall, 4/5 stars.
Profile Image for Grey.
104 reviews6 followers
June 2, 2025
I typically don't like reading books that switch from multiple perspectives, but this one was really enjoyable and fitting for the plot. I could visualize the story so well and almost see it as a show. The way that Blair Daniels depicts action scenes is amazing
Profile Image for Rhys.
182 reviews6 followers
June 22, 2025
3.5⭐️ this was very entertaining🙏🏻i got through it very quickly
Profile Image for Karen.
697 reviews6 followers
August 15, 2026
A last minute store run normally does not involve the employees turning into zombies. But now it does and its up to these strangers to work together to survive.
Profile Image for Sara.
616 reviews3 followers
August 5, 2024
This was an overall entertaining zombie nightmare. Nothing too crazy, nothing much memorable, but a good break from the gruesome books I usually read.
Profile Image for Jay.
78 reviews1 follower
May 23, 2025
2.7 STARS.

The book was good. It was exhausting, consuming, smothering. You felt like every turn was the wrong one. Every minute you survived you were on borrowed time. The different POV’s around the store was a nice touch. It offered multiple perspectives and personalities. Everyone had something to live for … or die for.

The rating would have been higher but, it’s just not my type of book. Wish details were a bit more expanded on. End was good though!
Profile Image for Ziggy Nixon.
1,300 reviews43 followers
September 8, 2026
We put the HAPPY in work!

"This just in… " Blair Daniels' "Attention, Shoppers" - or "Attention Shoppers" as your copy might indicate (commas make, like, the world, go,,, round!) is the perfect wee tale for the zombie fan on the go! If you're like me, you have a pathological need to fill your braincase on a regular basis with a zombie story, primarily to put things (waves vaguely at the world around us) into perspective. Now you can choose if you want a nice long 14-part series of folks living in compounds run by megalomaniacs (e.g. the US government) while you try to find any cans of beans left inexplicably on store shelves as you drive across the country … or you can go for a quick dip like this one into an undead pond and feel all smug and snug about your efforts when you finish a few quick hours later. Heck, you can even work on your mixed metaphors later when you're done…

Please move to the back of the store immediately. This is not a drill.

The strength of @blair.daniels.author's (see how I snuck that in?) story lies in two parts. First, in a relatively short amount of time - both in terms of the passing of the few hours we're actually deep in the undead poopoo that has become Bluemart ("BLUEMART: We’re like family here.") - we're treated to some really top-notch character development. I really don't think this takes a lot besides the willingness to give your audience a peek at what motivates everyone you bring into a given scenario but a writer has to at least make that effort. And here it works quite well without extraneous info or conflicts that we'd be scratching our heads about at the end.

ATTENTION! There is NOTHING WRONG with the water.

"AS" (or again, "A,S") is also an absolutely perfect tribute to all of us who have faced the joys of insomniac-driven shopping in hauntingly quasi-illuminated stores throughout the world. In fact, this really took me back to my days of college where often a late-night study session would leave me so wired - thanks in large part to the gallons of Mountain Dew that I and my study mates would consume until you couldn't distinquish individual heartbeats anymore - that I'd grab my keys and head off to procure whatever other supplies I needed for my eventual post-exam crash. And naturally, most of these places would have ANYTHING you needed, from gifts for the kids to actual foodstuffs, periodicals, childrens' clothes, candy, pharmaceuticals, and more.

Please head to the front of the store. Now.

And yes, you're no doubt imagining as I did that one faithful scene in "Zombieland" where Tallahassee and Columbus enter a suspicious establish in their pursuit of Twinkies (which if you look closely were just behind Woody Harrelson's shoulder about the time he started playing the banjo). Again, though, think less organized, perhaps with more zombies, and barrage of suspicious announcements over the store speakers ("Cleanup in Aisle 13…"), all of which are naturally geared towards helping the zombies find sustenance versus helping the "normies" find safety. Something - as they say - is definitely up with all this!

… do NOT attempt to exit the store.

There's nothing really much more to say without giving away far too many details for comfort. There's some good surprises and even touching emotional scenes scattered throughout. Again, even in a limited amount of space both literally and figurately this - to put it delicately - got 'er done! So if your own z-spaces are running low and you don't want to invest in a group of books that - although enjoyable, no doubt no doubt - will take you a few months to get through, I can give this a dismembered thumbs up. Or even "thumps-up" as it's written one time (not a criticsm, under the circumstances it was a funny moment)!

P.S.
WARNING: IF EMPLOYEES SHOW ANY SIGNS OF AGGRESSION, EVACUATE PREMISES IMMEDIATELY.
Profile Image for Nancy (The Avid Reader).
3,277 reviews145 followers
June 8, 2024
Attention, Shoppers is the second book in Everyday Horror short stories by Blair Daniels. Attention, Shoppers grabbed my attention from the first page and never let go. I love books like Attention, Shoppers and cannot get enough. I want them to go on forever never ending.

The world-building in Attention, Shoppers is awesome. I just wish it had been longer. I can’t wait to read more stories in the Everyday Horror series. Attention, Shoppers held on to its secrets right up until the end. The moment I started reading Attention, Shoppers I was hooked. I couldn’t tear my gaze away from the book until I had read the last page.

The suspense of what was happening to the employees at Bluemart kept me hanging on wanting to know what was causing them to act like that. Attention, Shoppers may be a short story but it sure does pack a big punch.

The writing style is awesome. It reminds me so much of Stephen King, how he grabs your attention and dangles it in your face, and just when you think he is going to drop the ball the tension and suspense ramp up, and when you least expect it bam it hits you in the face and you are off racing to the end again waiting for more.

Attention, Shoppers reminds me of Stephen King’s The Mist but without the zombies but it also reminds me of The Walking Dead because of the zombies and the characters. I only had one teeny tiny problem with Attention, Shoppers is that it is too short. I would love to have read more and get to know the characters better. Oh, I do love Attention, Shoppers very much.

Attention, Shoppers reminds me of Stephen King’s The Mist because they are trapped in a grocery store the Bluemart. At first, you, the reader have no idea what is happening but neither do the customers.

Imagine shopping at night when the store is about to close and a warning comes over the loudspeaker telling you not to leave the story to move to the back of the store. Then you are told that it is a tornado. Then the employees start acting strange and doing strange things and the next thing you know you are being chased through the store and running for your life.

If you are a fan of Stephen King, The Mist, or The Walking Dead then I highly suggest that you grab a copy of Attention, Shoppers today for a horrifying experience!
Profile Image for Zaq Cass.
Author 4 books17 followers
July 9, 2026
All in all, this was a fun take on the concept of 'suddenly monsters' and Blair Daniels' writing voice is incredibly fun. I read this as a fast-paced palate cleanser, and during a time where I'm in a bit of a reading slump, this did a lot of work pulling me out of it.

I love multiple perspectives in stories, which isn't an easy thing to pull off, but Daniels' managed to efficiently. I wasn't wanting one to end so I could get back to another, which is always a good sign.

I did find it odd that early on, someone mentions zombies, it is instantly dismissed as fiction, and then everyone (including a news reporter who is super unprofessional) continues to refer to them as such. Also, no way a toxicology report comes back that quick, but I can suspend disbelief for that.

I think what took out a lot in this for me was characterization. Spoilers that are laid out fairly early, but tagging all the same.


It's a good story, but some extra time on it, fleshing it out a bit, and maybe adjusting how people react within the situation would add a lot to it.
1 review1 follower
June 1, 2024
I discovered Blair Daniels's writing on, of all places, Reddit; being a sucker for good-quality horror fiction, I happened upon one of their serialised stories on the r/nosleep subReddit.

Since then, I've been hooked to Blair's writing for its perfect balance of engaging prose, solid plotlines and great ideas. The originality in every story I read has been remarkable, given just how difficult it is to get horror fiction right.

All of this and more is present in Attention Shoppers (the shorter version of which I had read on Blair's Reddit). Blair, true to form, scares the bejeezus out of their readers, and does so in a sustained manner. The dread builds gradually and stealthily, and you don't even realise that you're reading with a knot in your stomach and while holding your breath.

Most importantly, Attention Shoppers is such an addictive read, which is the hallmark of Blair's writing. I could not stop till I had finished. I would 10/10 recommend this to anyone who wants to read great horror fiction and have their blood run cold! Cannot wait to read more of Blair's long-format writing as well.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
Profile Image for Billie.
5,802 reviews72 followers
July 9, 2024
ATTENTION, SHOPPERS: Please hide at the back of the store immediately.

I'm at a Bluemart, on a diaper run with my kids, when I hear the message over the loudspeakers. The other shoppers descend into a panic. And so do I. There was a tornado warning earlier--is it about it hit us?

But as more messages come over the speakers, it seems to be something else entirely. Attention, shoppers: please stay out of sight of security cameras. Attention, shoppers: please hide all food and open wounds.

My husband, kids, and I scramble for a hiding place. But I hear something coming down the aisle, and I can't help thinking-

This is how we die.

What an absolutely brilliant read.
Loved the plot and storyline that kept me gripped.
Wonderful well fleshed out characters.
I can't wait to read what the author does next.

I read a complimentary advanced copy of the book and this is my honest voluntary review.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
Profile Image for Kyla.
19 reviews19 followers
June 1, 2024
Told from multiple POVs, the book begins with cryptic warnings broadcast over the intercom of a "Bluemart" instructing patrons to hide in the back of the store and avoid employees and security cameras.

I enjoyed the Reddit short story that grew into this longer tale, and Blair Daniels is a consistently high quality writer, so I wanted to check this out. I'm also enjoying seeing Daniels explore longer formats.

However, the novella format just didn't work for me here. I found the chapters after the first (a modification of the original short story) to be tedious and uninteresting, and ended up quitting after a third of the book.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
Profile Image for Joshua Hair.
Author 1 book110 followers
June 8, 2024
I've read a lot of Blair Daniels, including the short story this novella is based on, and tend to really enjoy her work. Attention, Shoppers is one of those stories that opens up very strongly and makes you crave more. Sadly, I feel like it didn't work as well this time in the longer form. It seems like Blair was trying to give the fans what they wanted but didn't necessarily have a fully fleshed-out plan. It ended up feeling somewhat flat and formulaic after the initial scares are over. That said, it's a quick read and still enjoyable but there is much better out there from her.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
Profile Image for Benjamin.
1 review
June 11, 2024
I’ve been following Blair since the first Don’t Scream. Her power to connect daily trivia in ordinary people’s life to fear in an unconventional way.

Details inside the grocery store takes anyone who’s been to any “mart” right into the book to be with the characters who I could relate to in many ways. My favorite part of the book is how these regular people’s lives are valued instead of being used as pawns. A big plus especially for a horror story.

If anything needs to be approved, to me it’s perhaps the ending which I found a bit abrupt. More like a short story than a novel.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
7 reviews
August 15, 2024
As a huge fan of all her work, I jumped at the chance to read this extended version of a story I had previously read.
The view points from the different characters made the situation definitely more interesting and immersive to see how the events unfolded for each of the unfortunate people standing together when the first message comes over the loud speakers.
It was very easy to picture everything that was going on, and leaving one constantly wondering what is going to happen next.
Excellent read as always, and look forward to more of her work.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
Profile Image for natalielikesbooks.
578 reviews5 followers
January 9, 2025
”However, at this time, it appears that the only ones who have gone "feral" are the workers at these locations.”

Imagine you’re shopping at your local Walmart, then all of a sudden an employee comes on the intercom telling you “attention shoppers, please head to the back of the store, stay away from the windows, and cover any wounds and don’t speak to any Walmart employee” how freaked out would you be? I know my anxiety would be on 100000% especially if I had my daughters with me 👀 this book was a fun, creepy, zombie apocalyptic read. I really love Blair Daniel’s books, she really knows how to creep you out😂 I always say, these big retail corporations don’t care about their employees and after reading this book…that’s a big YUP on that lol
Profile Image for Star Shining Forever.
724 reviews28 followers
June 26, 2025
A tornado is coming to Bluemart… or something worse. Why would they lock everyone inside? Maybe because whatever’s happening inside is worse than what’s happening outside.

This cool zombie novella is made even more believable & engaging by the victims trying to figure out what’s causing this instead of just going full apocalyptic commando lol. Might seem like too many perspectives but the different 1st person POVs fleshed out the story and heightened the tension.

The reveal of why the Bluemart employees became zombified was a hideously perfect critique of today’s BS capitalist hustle culture.
Profile Image for Sarah.
Author 3 books10 followers
June 10, 2024
Review originally posted on Booksprout:

I'm an absolute sucker for novels set in one location - Inside Number Nine is my favourite TV show! - so I was already sold on this novel before starting it. It's short and sweet, with an interesting cast of characters, both likeable and unlikeable and packs in a lot of action. The writing style is nice and clean and well-paced, and it's a quick and fun read - perfect for reading on the sofa with a cuppa, and easily read in one sitting.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
1 review
June 13, 2024
I've been a fan of Blair's work for awhile and was excited to see this story fleshed out from a reddit post of theirs that I had really enjoyed - it certainly lived up to my expectations. The characters are well written and believable, the atmosphere is creepy and tension-filled, and the story is engaging and fun. It gave me Dawn of the Dead and Sorry to Bother You vibes while still feeling fresh and original. I couldn't put it down!

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
This entire review has been hidden because of spoilers.
Profile Image for Stephanie.
349 reviews
May 25, 2025
⭐️⭐️⭐️⭐️⭐️ 5/5

Attention Shoppers is a gripping short story that wastes no time pulling you in. Told through multiple POVs, it follows everyday people grabbing last-minute items before closing time—until a chilling announcement over the store intercom changes everything: “Attention shoppers, please hide at the back of the store immediately.”

What starts as confusion quickly spirals into fear. Is it a tornado? A virus? Something worse? The story masterfully builds tension with each new announcement, and the lack of clear answers only adds to the dread. I found myself just as anxious and confused as the characters, clinging to every word, trying to figure out what was really happening.

This story keeps you on edge from start to finish, blurring the line between the mundane and the terrifying. With an atmosphere of growing panic and mystery, Attention Shoppers leaves you desperate for more—and dreading what might come next.
Profile Image for C.J.
129 reviews3 followers
May 28, 2024
Blair Daniels has done it again with another short horror. I went it with high expectations and they were met. She delivers everytime and it's like she gets better with each horror story she writes. This book is a total page turner and it just pulled me in from the very first page until the last, I loved it. Definitely recommending this if you're a horror fan and into zombie apocalypse scenarios.

I received a free copy of this book via Booksprout and am voluntarily leaving a review.
1 review
June 7, 2024
I've been a fan of Blair Daniel's NoSleep stories for years and this book definitely lives up to her reputation.

Her storytelling is on point, with just the right amount of suspense and creepiness. The characters are interesting, the twists keep you guessing, and the eerie vibes are perfect.

If you love a good scare, you’ll love this book. It’s gripping, exciting, and everything you’d want from a horror novel. Five stars all the way!

I received a copy of this book free for review.
Displaying 1 - 30 of 104 reviews