To create a competitive advantage

by Jaynie L. Smith, William G. Flanagan

HardCover Pub 2010 240 Traditional Chinese Yi rich cultural If you do not have a competitive advantage. do not compete! - Jack Welch (Jack Welch) to create a competitive advantage. was awarded the highest rating of 5 stars the senior media people of the Amazon online bookstore letter Tan. former Justice Minister Liao Cheng-hao. Shek Tien Hua. general manager of JPMorgan Securities Jialong joint general manager Wu sector Xin. the Concord Securities vice chairman of Coastal Enterprises and Science. Asian Star Film Entertainment Co.. Ltd.. general manager of White Henry recommended to give the customer a reason to select you! ! Do you understand your competitive advantage? Customers understand your competitive advantage? Now give customers a better than competitors reason. To create a competitive advantage to remind you to understand and give f...

Genres: Business

Paperback

First published January 1, 2006

Reviews

[Justin Raine · Rating 4 out of 5]

This book was a bit dry in places and took a while to get through, but the content is SO worth it. There are lots of examples of seemingly commodity businesses creating unique competitive advantages that get your imagination going, steps for how to identify or create new competitive advantages and next steps for when they are clarified. I appreciated the actionable chapter summaries too! I’m looking forward to putting this into action.

[Alejandro Perez · Rating 5 out of 5]

This book is an absolute MUST for anyone that’s running a business and/or working in sales. The book is actually frustrating since it asks some pretty basic questions that you just can’t believe the you haven’t asked yourself first. It’ll make you redo your whole marketing and sales strategies and tactics which is actually pretty great.

[Khuram Malik · Rating 5 out of 5]

I reckon this book came out a little before its time and is often overlooked.

This book captured many of the points that Seth Godin talks about, but perhaps didnt tell the story in an entertaining a fashion, which is a shame because it has great content.

[Diane · Rating 4 out of 5]

This is really a cool book for the service industry. I would consider it one of the few advantages I have over my competitors.

[Jim · Rating 3 out of 5]

Ok - somewhat lightweight in the material presented - at times it seems like a pitch for her services.

[Lori Grant · Rating 4 out of 5]

A should-read book on competition for knowledge workers who want to be in executive role and entrepreneurs.