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Heart, Mind and Wallet
Consumer insight, though a potent possession, is not a magical agent that transpires from years of scrutiny and soul-searching. All it takes is a basic understanding of what enhances the pleasure for human beings and what reduces their pain. We all have, for example, used the ATM to withdraw cash, sometime or the other. Consider a situation where a person visiting the ATM doesn't have to bother to key-in the amount he needs; the ATM recognizes him and hands him the money basis his identified needs. "Heart, Mind & Wallet" aims to highlight the handiness of insights, while - at the same time - capturing their potential, bringing into focus, in the context, how certain thought-leaders have used them to create winning stories.Consider a company leveraging expiry date for pillows to increase the sales of the product by more than 300%. Also, consider a company bridging the gap between ice-cream parlours and consumers and re-writing the way, ice-cream is consumed in India. This well-researched book throws light on some innate human factors, which - while being ridiculously entertaining - are also capable of defining success or failure of a brand. The book has been written in a fairly easy to understand language and, explains everything with loads of exciting stories and marketing examples (largely in Indian context).
- GenresReferenceNonfiction
160 pages, Paperback
First published February 25, 2014
262 people want to read
About the author
Ankur Ashta
2 books3 followersAnkur Ashta is a father, an author, an entrepreneur and a strategic marketer. He writes
on varied subjects on his knowledge platform, 2dPoint, and his columns on marketing
have appeared in several marketing-related publications.
His first book, Heart, Mind &
Wallet: Decoding the Consumers' Needs to Create Winning Stories, published in 2014,
remains a much-loved book on consumer insights.
Ankur is fascinated by children's picture books and hopes to write one soon to keep his
promise to his daughter Ayanna.
on varied subjects on his knowledge platform, 2dPoint, and his columns on marketing
have appeared in several marketing-related publications.
His first book, Heart, Mind &
Wallet: Decoding the Consumers' Needs to Create Winning Stories, published in 2014,
remains a much-loved book on consumer insights.
Ankur is fascinated by children's picture books and hopes to write one soon to keep his
promise to his daughter Ayanna.
Ratings & Reviews
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Displaying 1 - 15 of 15 reviews
February 7, 2014
Must read.... This book covers all what is needed to know in the current scenario of the dynamic market.
August 10, 2014
First of all I neither had an MBA degree nor any work experience in any industry so the books was a delightful,informative read for me.
The core theme of the book is consumer insight, which you and me are. The books is written in very simple, lucid and understandable language. So even if you are a rookie, you will enjoy it.
It mainly focuses on the human nature and reactions towards any product, the way the big corporations have undergone tedious study and surveys to understand the need of consumer.
The tiles of the chapter are catchy and the author justifies the title though the contents. Its not a book of fiction but a book based on study, research and surveys.
I thoroughly enjoyed it and would recommend to people who want to read something "hatke". Its a good book for non management students who are hired to work in MNC for Business development related activities.
Go for it!
The core theme of the book is consumer insight, which you and me are. The books is written in very simple, lucid and understandable language. So even if you are a rookie, you will enjoy it.
It mainly focuses on the human nature and reactions towards any product, the way the big corporations have undergone tedious study and surveys to understand the need of consumer.
The tiles of the chapter are catchy and the author justifies the title though the contents. Its not a book of fiction but a book based on study, research and surveys.
I thoroughly enjoyed it and would recommend to people who want to read something "hatke". Its a good book for non management students who are hired to work in MNC for Business development related activities.
Go for it!
February 12, 2014
The summary tells all - its going to be interesting, up-to date and informative scenarios and case studies in Indian market. Apart from the textbooks,its always nice to have a first hand information in the form of a book and that too from a very enthusiastic and professional marketing person. Awaited for this book. All the best Ankur !!!
March 20, 2014
A very nicely written book filled with exciting instances and interesting marketing examples. Especially one gets to know how much it is done to attract and lure Indian consumers to sell every product. It’s a well – researched book and the references given show lot of hard work put in by The Author. Must read book !
March 24, 2014
Commendable work by the author. The reader is bound to praise the content and the author after almost each paragraph. The content is very informative and crisp. While reading, I was completely adhered to it. According to me, it is a must buy.
March 19, 2014
The book is informative & crisp, with a good insight of Indian consumer's psyche. Ankur is a good story-teller, researcher & entertainer.
June 30, 2014
A power-packed stack of amazing case-studies and resulting insights, presented in a free-flowing language.
June 4, 2014
Simple yet very effective....must read
February 9, 2014
I read through the book summary and it seems to be an interesting read. I was looking for a book that captures Indian marketing case studies/examples. This one seems to very close to that. Eagerly waiting to read it.
January 20, 2015
Received it through Good reads Give away
Really enjoyed the book. The marketing fundas explained using such nice examples that it would be so easy to understand for any one at all. An absolute must read for anyone who likes marketing books
Really enjoyed the book. The marketing fundas explained using such nice examples that it would be so easy to understand for any one at all. An absolute must read for anyone who likes marketing books
November 21, 2014
Read full review here: http://thereandtheir.wordpress.com/20...
This book explains marketing concepts without being too preachy. With extremely easy to understand and interesting examples, for managers, MBA students as well as those who have any interest in marketing.
The ice cream case study as well as the consumer and seller psychology by a simple sales guy was just so interesting.The main thing that sets this book apart from all others is that it is written in Indian context. Marketers of India face a tough time as Indians use products differently, and there needs to be different marketing tatctics that work with us, which comes out brilliantly in the Godrej Hair Dye Case Study.
This is a short, but very insightful book
This book explains marketing concepts without being too preachy. With extremely easy to understand and interesting examples, for managers, MBA students as well as those who have any interest in marketing.
The ice cream case study as well as the consumer and seller psychology by a simple sales guy was just so interesting.The main thing that sets this book apart from all others is that it is written in Indian context. Marketers of India face a tough time as Indians use products differently, and there needs to be different marketing tatctics that work with us, which comes out brilliantly in the Godrej Hair Dye Case Study.
This is a short, but very insightful book
March 18, 2014
Just completed reading Heart, Mind & Wallet. The book captures exciting instances such as Godrej hairdye used to colour buffaloes and washing machines used to prepare ‘Lassi’ to highlight how Indians create a truly unique and unthinkable use of a product. A must read for everyone who is interested to learn more about what it takes to lure Indian consumers.
Heart, Mind & Wallet seems to be a timeless gem which will hold relevance for the next 30 years when it comes to studying Indian markets and Indian consumers.
Heart, Mind & Wallet seems to be a timeless gem which will hold relevance for the next 30 years when it comes to studying Indian markets and Indian consumers.
July 21, 2016
Received this book as First Readers.
Written in very easy language, so u don't have to be Commerce studied or a MBA holder or economist to read this book. In many chapters this book felt very interesting as the author had given waterful examples. After completed reading i went to have icecream. :D
Written in very easy language, so u don't have to be Commerce studied or a MBA holder or economist to read this book. In many chapters this book felt very interesting as the author had given waterful examples. After completed reading i went to have icecream. :D
September 10, 2014
Waiting to receive giveaway copy! Looking forward to reading it. :)
Displaying 1 - 15 of 15 reviews