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Scaling: Small Smart Moves for Outsized Results
How did Fifty Shades of Grey become the fastest-selling book of all time? Why did it take just a single day to open the Berlin Wall after 40 years of communism? Was it just luck, or was there a set of moves, small and smart, that produced these dramatic results?
In this fascinating and inspiring book, the authors show how to achieve huge goals, growth being just one, with minimum effort. There is a new science about how things scale, combining networks with emergence, and using the power of waves to create mass movements. They transform science into practical tools that help you generate ideas and develop strategies that scale. From Star Wars to Salesforce, TED to the PetRock, the authors use examples from a wide range of industries to demonstrate that scaling is far more doable than we could ever imagine.
Scaling will change the way you do business, spread social change, and make really big things happen.
Strategist and entrepreneur, Mark Turrell is a Young Global Leader and a Technology Pioneer, nominated by the World Economic Forum. Menno van Dijk is the co-founder and managing director of THNK, the Amsterdam School of Creative Leadership, and a former Partner at McKinsey & Company.
Available at www.startscaling.com - Kindle format and PDF available on request
In this fascinating and inspiring book, the authors show how to achieve huge goals, growth being just one, with minimum effort. There is a new science about how things scale, combining networks with emergence, and using the power of waves to create mass movements. They transform science into practical tools that help you generate ideas and develop strategies that scale. From Star Wars to Salesforce, TED to the PetRock, the authors use examples from a wide range of industries to demonstrate that scaling is far more doable than we could ever imagine.
Scaling will change the way you do business, spread social change, and make really big things happen.
Strategist and entrepreneur, Mark Turrell is a Young Global Leader and a Technology Pioneer, nominated by the World Economic Forum. Menno van Dijk is the co-founder and managing director of THNK, the Amsterdam School of Creative Leadership, and a former Partner at McKinsey & Company.
Available at www.startscaling.com - Kindle format and PDF available on request
240 pages, Kindle Edition
First published January 17, 2014
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