CLOG slows things down. Each issue explores, from multiple viewpoints and through a variety of means, a single subject particularly relevant to architecture now. Succinctly, on paper, away from the distractions and imperatives of the screen.
For its inaugural issue, CLOG focuses on Bjarke Ingels Group (BIG), a firm whose rise and rapid output has kept pace with- and is inseparable from - online media while remaining largely unexamined from a critical perspective. Bringing together contributors from backgrounds including art, architecture, criticism, journalism, parkour, engineering, comics, photography, philosophy, and more, CLOG:BIG presents the first holistic, critical examination of Bjarke Ingels and his firm.
This is not just another book to praise BIG and idolize its existence. This is an in-depth critic at the work of BIG, and Bjarke's personal career. The book throughly discusses each aspect of the firm's success, with well done research and on spot comparisons, leaving us with questions and doubts about the relation between architecture and business. It closes with a wise tip: "Don't hate the game, hate the player."