Study Guide for Mankiw's Principles of Macroeconomics

by N. Gregory Mankiw, Robert B. Harris

This Practical, Comprehensive Work is Widely Regarded as the Standard Course Text and practitioner reference on public relations research. Don W. Stacks explains the key role of research in all aspects of contemporary PR practice, from planning a program or campaign to making strategic changes and measuring outcomes. Step-by-step guidelines and tools are provided for using a wide range of qualitative and quantitative methods to accomplish essential research objectives. The book clearly explains technical aspects of data collection and analysis for readers new to measurement and statistics. Every Chapter features review questions and a detailed practice problem. A test bank, suggested readings, case studies, and PowerPoint slides are available to instructors using the book in their courses; see the preface for details.

New to This Edition

Thoroughly updated to reflect the growth of social media and other technological changes.

Expanded coverage of measuring return on investment.

Restructured based on classroom experience: learning statistical concepts first will help students master the methods.

Emphasizes a best-practice approach to designing and implementing research.

Genres: Economics, Nonfiction, Textbooks, Business, Reference

384 pages, Paperback

First published January 19, 2011

About the author

Nicholas Gregory Mankiw is an American macroeconomist who is currently the Robert M. Beren Professor of Economics at Harvard University. Mankiw is best known in academia for his work on New Keynesian economics.
Mankiw has written widely on economics and economic policy. As of February 2020, the RePEc overall ranking based on academic publications, citations, and related metrics put him as the 45th most influential economist in the world, out of nearly 50,000 registered authors. He was the 11th most cited economist and the 9th most productive research economist as measured by the h-index. In addition, Mankiw is the author of several best-selling textbooks, writes a popular blog, and has since 2007 written approximately monthly for the Sunday business section of The New York Times. According to the Open Syllabus Project, Mankiw is the most frequently cited author on college syllabi for economics courses.
Mankiw is a conservative, and has been an economic adviser to several Republican politicians. From 2003 to 2005, Mankiw was Chairman of the Council of Economic Advisers under President George W. Bush. In 2006, he became an economic adviser to Mitt Romney, and worked with Romney during his presidential campaigns in 2008 and 2012. In October 2019, he announced that he was no longer a Republican because of his discontent with President Donald Trump and the Republican Party