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AI for Small Business: From Marketing and Sales to HR and Operations, How to Employ the Power of Artificial Intelligence for Small Business Success
An essential guide for small business owners and entrepreneurs looking to use artificial intelligence to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve.
ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies.
Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business—including information on selecting tools, a timeline for implementation, and ideas for scaling systems. This essential guide then walks you through practical AI applications for each department, informing you how to use AI to automate tasks, make better decisions, and grow your business in all areas including:
-Sales
-Marketing
-Social media and content creation
-Customer service
-Finance and accounting
-Operations and logistics
-Human resources and talent management
-Data analysis and decision-making
-Security and legal compliance
-R&D and innovation
Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen’s successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time.
ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies.
Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business—including information on selecting tools, a timeline for implementation, and ideas for scaling systems. This essential guide then walks you through practical AI applications for each department, informing you how to use AI to automate tasks, make better decisions, and grow your business in all areas including:
-Sales
-Marketing
-Social media and content creation
-Customer service
-Finance and accounting
-Operations and logistics
-Human resources and talent management
-Data analysis and decision-making
-Security and legal compliance
-R&D and innovation
Author Phil Pallen is a brand strategist who uses his AI expertise to help hundreds of businesses scale and grow profits. In AI for Small Business, case studies from Pallen’s successful clients illustrate how real small business owners are applying AI technology in various ways. Plus, ready-to-try prompt sidebars and specific product recommendations allow you to start employing the power of AI in real time.
- GenresBusiness
256 pages, Paperback
Published January 14, 2025
34 people are currently reading
43 people want to read
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Displaying 1 - 5 of 5 reviews
January 26, 2025
This book is an essential and timely guide for small business owners and entrepreneurs looking to harness the transformative power of artificial intelligence. With AI rapidly reshaping industries, this book offers a much-needed roadmap to help businesses navigate the complexities of automation, decision-making, and growth. Pallen cuts through the overwhelming buzzwords and media hype, offering a straightforward and accessible approach to integrating AI into everyday business operations.
The book begins with clear, easy-to-understand explanations of AI fundamentals, debunking common myths and setting a solid foundation for readers who may be new to the subject. Pallen takes a practical, hands-on approach, providing step-by-step guidance on creating an AI strategy tailored to your business goals. Whether you're looking to streamline customer service, enhance marketing efforts, or optimize operations, the book covers AI applications for all key areas of business, including sales, finance, human resources, and even security and compliance.
What sets this book apart is its real-world applicability. Case studies from Pallen’s clients provide concrete examples of how small businesses are using AI to scale and boost profits. The book also includes actionable tips, ready-to-try prompts, and product recommendations, ensuring that readers can start implementing AI tools right away.
Pallen’s expertise and experience shine through, and his passion for empowering small business owners is evident on every page. AI for Small Business is not just a theoretical guide—it’s a practical resource designed to help businesses succeed in the age of AI. Whether you're a novice or already familiar with the tech, this book provides the tools and insights needed to stay competitive and grow your business with confidence.
The book begins with clear, easy-to-understand explanations of AI fundamentals, debunking common myths and setting a solid foundation for readers who may be new to the subject. Pallen takes a practical, hands-on approach, providing step-by-step guidance on creating an AI strategy tailored to your business goals. Whether you're looking to streamline customer service, enhance marketing efforts, or optimize operations, the book covers AI applications for all key areas of business, including sales, finance, human resources, and even security and compliance.
What sets this book apart is its real-world applicability. Case studies from Pallen’s clients provide concrete examples of how small businesses are using AI to scale and boost profits. The book also includes actionable tips, ready-to-try prompts, and product recommendations, ensuring that readers can start implementing AI tools right away.
Pallen’s expertise and experience shine through, and his passion for empowering small business owners is evident on every page. AI for Small Business is not just a theoretical guide—it’s a practical resource designed to help businesses succeed in the age of AI. Whether you're a novice or already familiar with the tech, this book provides the tools and insights needed to stay competitive and grow your business with confidence.
February 16, 2025
A good list of AI tools available to enhance small business practices. Solid examples of use cases. AI doesn't get rid of the work, but it certainly streamlines the process and accelerates getting it done. This is a good book for someone who is interested in exploring adding AI to their business and don't know where to start. The book is laid out chapter by chapter for different parts of your business. Pick an area you'd like to explore AI in and have a short list of options to review and consider.
Cheers!
Cheers!
February 19, 2025
Absolutely every business owner needs to get this book ASAP! I subscribe to Phil’s YouTube channel & he always has the best tips on new tech & AI tools… but, wow! He really gave us everything we need to know to supercharge our biz with the help of AI. So interesting! Learned so many new things! Gave me so many ideas! You bet I’ll be implementing some recommendations. Thanks for all the practical advice. I’ll be recommending this book to all my friends who own businesses
July 19, 2025
Great intro to AI and new media for small business. Phil is an engaging personality on Adobe Live and I was happy to find his book as an extension of what he teaches with Adobe Firefly, Adobe Express, Twitter, business writing, and much more.
August 2, 2025
A bunch of words together, called a book, about AI, most of them probably written by AI. If you don't buy it you don't know how happy you'll be to throw it away.
Displaying 1 - 5 of 5 reviews