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Get to the Top

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When it comes to getting ahead in life, who we know is as important as what we do. How do you draw people to you? Impress the powerful? Make an impact and extend your circle of acquaintances? Cultivate influential friends? Suhel Seth, a man who knows almost everyone there is to know in the country, brings you the ultimate guide to social success. From the secret to throwing a successful party to the benefits of befriending the less important half of a couple, he gives you practical advice and strategies to become a successful networker. Inspiring, provocative, and wise, Get to the Top is the ultimate book about wielding soft power.

128 pages, Kindle Edition

First published January 1, 2011

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Suhel Seth

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5 stars
59 (17%)
4 stars
95 (27%)
3 stars
114 (32%)
2 stars
57 (16%)
1 star
21 (6%)
Displaying 1 - 30 of 43 reviews
Profile Image for Vijai.
226 reviews66 followers
July 8, 2014
Look, I am the guy who unashamedly asks the waiter at the restaurant to pack the leftovers after a dinner so that I don't have to bother making stuff at home for my pet. Call me cheap, middle class or stingy but one thing is certain, I will be a very unwelcome guest at Mr. Suhel Seth's house party.

For instance, the author has a whole room dedicated to Arun Jaitley (a BJP politician for the uninitiated) because he is a dear friend and likes to discuss politics and the author doesn't. So, when his politician friend comes home for a party and likes to discuss politics with someone, he goes to the "Jaitley Room". If that isn't name-dropping, I don't know what is. If your thirst for triviality is not quenched yet, let me assure you, there is copious amounts of it and more in this book.

So, there's good stuff, bad stuff and (mostly) irrelevant stuff in this book. Let me tell you why I emphasized on irrelevant; Parties, according to Mr. Suhel Seth seem to be the only reason why you would want to have a cordial relationship with your friend's wife at your party. Not for genuine respect for the person, not because she is you know a lady at your house as your guest but for the author's reasoning that she can veto you out of their party guest list. What? Who does that kinda shit? The page 3 crowd, that's who. Come on, who are we kidding here? chances are that you (yep, you who is reading this) are a middle class character like me who's idea of a party is the DJ night at a friend’s marriage where you are obligated by basic middle class upbringing to say 'Namaste' to your friend's bride and stay away from the booze when your friend's parents are around. So, with that in mind, imagine the nincompoop who has the gall to ignore a friend's wife and disrespect her so much so that the author has taken upon himself to be very specific about this scenario - as I said, that would be a page 3 bimbo/ stud.

That said; let’s not throw this guy under the bus, OK? He does now and then in the book give some genuinely good advice and I particularly liked about how he mentions the need to maintain a tradition. I do that with some of my friends. Also, he talks about how to maintain a distance with friends far more powerful in the society outside and that's good as I have some who are way beyond my reach and maintaining my respectful distance has kept those friendships intact.

So, if you are a rich person failing miserably at kitty parties, this book is God's way of telling you how much he loves you. Others can turn to books written for lesser mortals.
Profile Image for Loy Machedo.
233 reviews215 followers
February 4, 2013
Lifestyles of the Rich and Famous are not for everyone. I have seen people literally change their behaviors, preferences, personalities and even their hobbies just to please their new found friends of wealth and success. Wrong, Right, I don’t know. But I am not comfortable with such chameleons.

So when I saw a book authored by an Indian writer endorsed by Vijay Mallya right on the front cover – I had to purchase the book.

Now what did I like about the book:
1.The book is beautifully cased and well-printed upon.
2.I liked the fact that the points were not compressed and suffocated into every page – and given the part that the main points were summarized after every chapter – it made for interesting read.
3.The content is very interestingly put forth. Quite a number of examples were provided to support the authors points of wisdom. And logic was impressively used very effectively in almost every chapter.
4.What made the book specifically stand out was the no-holds-barred style of communication present throughout the book. You could make out he was not there to please everyone and come across as a ‘vote-for-me-I’m-a-Role-Model’ person rather a Man who has the courage to proudly flaunt his methods as well his mojo.
5.The Q&A & Appendix in the end was an absolute bonus.
6.If I had to summarize what the book is about it would simply be this - How to draw people to you, How to make friends, How to Keep Friends but in Rich Category.

Now the parts of the book you may not like:
1.All the examples are Indianish. I couldn’t for the life of me figure out who the personalities mentioned were. So when you have no idea who’s who – the impact of the examples is intangible.
2.Ass-kissing was very obvious as almost all the CEO’s and big Names mentioned in the book were addressed with the title ‘My Dear Friend’(My Dear Friend Arun Jaitley, My Dear Friend Arun Sarin, My Dear Friend Vijay Mallya, My Dear Friend Shekhar Gupta)
3.The author believes one should read almost every book possible, mix with almost every possible person and invite and get invited to almost every socialite party to strengthen your relationship with friends – Now I am not sure what would one accomplish through this setting? True Friendship? Social Connections? Success?
4.The author believes one should express one’s opinion freely and have a stand but then contradicts his own view by stating we should avoid expressing our views on Religion, Politics and on Sexuality. My guess for this diversion is because he comes from a place where people are jobless enough to get enraged with anything that can challenge their beliefs – especially Sex, Religion and Politics. So then why portray himself as a Bold Outspoken Alpha Male when the fact is he is a Smart, Calculative, Business mind?
5. Finally, the biggest drawback of the whole book can be summarized into just this one point – The whole book is about having parties with the rich and successful, how to behave at parties with the rich and successful and what to do and what not to do at parties with the rich and successful.



Moment of Truth
Understand this – Seth is a powerful well-connected person. And his intelligence is evident enough as he is a columnist for Hindustan Times, The Financial Times, The Telegraph, and The Indian Express. Seth has had the honor of working with personalities like Khushwant Singh and R.K. Laxman. He works for Counselage India and is their managing partner. Counselage India is the only marketing consultancy and strategic brand management firm that provides counseling on managing brands to CEOs and chairpersons. So without a doubt he does know what is required to connect with the Rich and Famous. And though I would disagree with the author on many accounts, I would say without a doubt after reading this book, he is a class act. He is a very focused and disciplined about what he wants. His priorities and his goals are very clear and he will live life on his terms. So, if I was to summarize, I would say simply this – You would either love this guy or hate him and his opinions.
Nothing in between.

Overall Rating
Purchase the book only if you want to see things in a new light and understand that most of the points mentioned here, may never come in handy (unless of course you have many parties and rub shoulders with lots of rich people). Even with all the differences in opinion, I give this book a decent 7 out of 10
PS - If you like Felix Dennis – then I am sure you will like the Indian version of the same specimen.
PPS - I honestly wonder why did he take such a cheesy picture of himself to be displayed behind the book?

Loy Machedo
loymachedo.com | loymachedo.tv
Profile Image for Swetha Chodavarpu.
58 reviews34 followers
May 26, 2017
“Be interested in people, not because of how wealthy or intelligent they are or how old, but because of what they are like.”

Suhel Seth is a managing partner of consultancy firm Counselage India, founded by him in June 2002. He has previously worked at advertising agencies Response, Ogilvy & Mather and Equus
Get To The Top includes his experiences at all the companies that he has worked in before, and a lot of wisdom that he gathered along the way.

If you are unaware of Suhel Seth and his reputation (Like I was, when I first started reading this book), you are welcome to learn more about him through the book.
There are many truths to be garnered from the book, and some have really resonated with me. I shall mention a few below:

1) Do not Judge.
This seems fairly straightforward, but what Suhel Seth means when he says "Do no judge" is, do not judge based on monetary situations, or their popularity index. But do judge them based on their values. Do their values blend in with yours? Are they widely different? If so, pay attention to the next important truth that I took from the pages of the book.

2) Have opinions.
This is integrated with Self-Development and improvement. Now, if you are an avid reader, you might already be benefiting from this. What it simply means is that, spend enough time learning about everything and anything. Various topics such as fashion, sports, business, movies - irrespective of how you feel about them, do read about them. Understand the topics so that when you do eventually meet a person, your knowledge across various spectrum can help you forge meaningful friendships.
Have opinions, whether they are positive or negative, doesn't matter. Care enough to have an opinion.

3) Friendships are more important than business relations.
Now, this may seem weird. At-least it did to me. I believed that the whole point of reading this book was how to network to "GET TO THE TOP". But what Suhel Seth believes, is that your relationship with a person as a client is only temporary, but the relationship (friendship) that you create with them, will remain forever.
This was also mentioned in the book Delivering Happiness: A Path to Profits, Passion, and Purpose penned by Tony Hsieh.
A brilliant advice I believe.
Never take a friendship for granted and be a "2 AM friend".
Make friends with your clients, but do not make your friends your clients.

4) Write a thank-you note.
Although writing a thank-you note may seem mundane and unnecessary, Suhel Seth convinced me to believe otherwise. Firstly, by writing a thank-you note after having attended a party, you are making an effort to personally thank your host.
He mentions that including the quality of the food and the ambiance goes a long way in making your host feel special. That is, after all, the point - no? :)

I could go on, but you get the general idea. The book is awesome, do read. And connect with me if you found it interesting ;)
Profile Image for Aatrolita George.
49 reviews14 followers
August 3, 2022
this author is a pure hypocrite. He himself Doesn't know how to put an act on writing. He just gave an opinion about the social success from his point of view which is totally ridiculous.
I've found a quote " how to impress important people " and after few pages I found " Don't try to impress people". LOL
Whatever society Doesn't give a shit how you impress a people or how your opinion should work or how egoistic you are.
You can't maintain your personality with rules you’ve read in books. Don't waste you time to read this influencing shits. Rather than It's better for you to go youtube and watch some videos.
Profile Image for S.Ach.
690 reviews208 followers
March 5, 2023
I wonder, who this book is for?
Page 3 wannabes?Socialites? Lobbyists? Or just Suhel's friends?
Whatever it is, it is not for me.

When I used to watch TV news (seems like a decade ago), Suhel used to be a de facto panelist in many useless TV debates. I wondered who this grey haired bloke, who had strong opinions on anything and everything in this mortal world, was? Must admit, Suhel is an articulate debater and never shies away from delivering in a verbose manner, however cliched his opinions are. He could be a role model for many wannabe celebrities, who want to get to the top, with their limited skills.

This book reeks of narcissism and hypocrisy. With many contradictions, like impress people and don’t, judge people and don't, have strong opinions on things and don't, mingle with VIPs and don't, Suhel goes on and on the self-serving platitudes, with name droppings in every alternative line. Probably, Suhel wrote this book to tell his friends how the whos and whos of India has his number in the speed-dials. Else, I don’t see any purpose of this book.

The only thing I got from my 2 hours spending over this book, is I added one count to my Goodreads challenge.
Profile Image for Anuj.
26 reviews30 followers
August 21, 2022
Read this (notorious) book again after scanning my library. Very few things to learn here.
Profile Image for Arunayan Sharma.
Author 3 books32 followers
October 21, 2020
Until unless you are an ultra-modern high rich well-established socialite, this book is no more useful. The author projected himself how he is a well-established socialite.
Profile Image for Umang.
29 reviews6 followers
February 5, 2023
You have books with real meat like ‘Rich Dad Poor Dad’, ‘how to win friends and influence people’ and then we have ‘Get to the Top’ which is half baked, a verbose.

Well ok, some great points and paras there. But that’s it. Rest is all about Suhel & his accomplishments. Yes he is celebrated and renowned in the social strata. Bht let me be crystal clear: this book may be of much value if you already are a business tycoon or in the Ultra HNI category and are struggling or reaching a point where you need to be in the elitist club in the south Delhi neighbourhood with a given minimum pre requisite of having a lovely mansion or a Penthouse to throw parties and much more.

I don’t mean to belittle the author. But an aspiring middle class have a very different value system and much more grounded circle of friends. Whether that’s enough to propel one’s career to a dream career? I dont think so, but neither is this book going to help you.

On the positive side, very few lessons for all of us to imbibe, some humor and a peek into some interesting incidents/ anecdotes from Suhels real life.
Profile Image for Avinash Pandey.
202 reviews8 followers
April 12, 2018
# If you are flabbergasted by eloquent speeches made by some weird hair- do gentleman in your daily evening news channel prime time debates; then this book by the person in question ' Suhel Seth', explores his methods of personal meticulous crafting of grey matter which goes behind such brilliant deliberations.Core of the exuberance is his ' self development' rule which says to read as if there is no tomorrow including banal and sublime literature.With his unrelenting interest in several widely scattered domains such as socio- political landscape, fashion, lifestyle,movies, culture, food, travels, cars, horticulture and arts makes you ponder whether you are witnessing a tiny glimmer of Da Vinci.#
Profile Image for Pushkar Sohony.
55 reviews
February 11, 2024
Like so many other books, this one also has good and bad points. So as the sub title of the book says - ten rules for social success, five or more or less will be very relevant obviously to our own choices. For a person beginning the social circle journey the book will have ample starters and valid points and may be specially a shy person.
It is not the ultimate guide to social success but definitely can be a starting point. Easy to read and can be finished in one or two sittings.
Profile Image for Chota.
2 reviews
April 14, 2021
A good set of rules backed with real life experiences/stories. More than mantras the stories and Suhel Seth's vast circle of friends makes this book worth reading. Some of the rules may not apply to ordinary people as the book does mostly establish rules for a very specific set of people(economically/socially) but a good read regardless.
Profile Image for Shalaj Lawania.
148 reviews16 followers
December 13, 2025
Not sure about the target audience for this book (aspiring socialites? wannabe millionaires?) but largely problematic views. Only saving grace was the length, easy writing and formatting and some genuinely good pieces of advice on communication, etiquette and networking but you'll have to sift through the chaff.
Profile Image for Dr. Deepak Rawat.
53 reviews1 follower
December 2, 2018
I had bought this book in 2012 and read, and again read it now and find that these principles are timeless, they always work.
133 reviews1 follower
September 11, 2019
If you want to success in terms of socialism and enjoyment in your relationship a must read for those . Simply fallen in love with those 10 awesome rules
2 reviews
April 24, 2024
i read it 8 years ago. It's still stuck with me. Loved it
Profile Image for Shantanu.
47 reviews
June 14, 2016
Please find a different book to read, there is nothing here of value.

The book is all about how good Suhel Seth (the author) is! It is a bragging book about how many people he knows and how he behaves differently with different people. It is a bragging book about how awesome he is at parties and getting what he wants from people at high positions. All in all a complete waste of time for a reader looking to "Get to the top" and understand the "rules of social success". He talks nothing about people psychology or social dynamics - he only talks about how awesome he is at everything. Disturbing example of narcissism. I need my 2 hours back!!
Profile Image for Rajiv.
150 reviews4 followers
November 26, 2018
This is a simple to follow, understand, and amazing book on building and maintaining relationships based on values and ethics. Just having read I had 2 enjoyable social meetings that otherwise I would have avoided. The author is really popular among all the celebrities and high profile people in India and overseas, and he shares his success with all his relations and the ones he let go off without regret. He has rules and sub-rules that he follows strictly and shared in the book. Highly recommended for shy and socially-anxious individuals. I would also recommend to socially active people to learn good manners and ethics. It might be helpful!
Profile Image for Dinesh.
5 reviews
March 25, 2013
If I was living a life that involves hobnobbing with the rich/page 3/influential class, maybe I would have found it a useful book. Even then any thought from the book that appealed to me? Well, you must read widely but I do not agree with reading "everything". I just wouldn’t like to read about things that don’t interest me just to make conversations with many people or to give out opinions about eveything under the sun.
Profile Image for Abhinav Sahai.
11 reviews
June 4, 2016
It is a good book to know about the Page3 socializing and behaviours. One takeaway for me would be the advise that is presented in a simple and compressed way. Also noteworthy is the writing style to keep you interested and summary at the end of each chapter.
However, the book is focused on the parties of the rich and famous and what not to do at these parties as a guest or host.
One time read only ....
55 reviews4 followers
July 30, 2023
Well Below average. Hardly anything of substance or value, beyond what a common man can comprehend with common sense. The author is too full of himself, but has little of value to offer. To really get to the top, one would be better off reading the approach of Bill Gates, Warren Buffett, Marcus aurelius etc rather than read this book.
No point wasting your time or effort on this title, irrespective of how much or little you have read.
Profile Image for Kandhasamy Muthu.
13 reviews2 followers
June 21, 2012
Mr Seth could have done a YouTube video on the subject. There are many assumptions he seemed to have made before writing this one. Such as you would throw a party to climb up the ladder and that all your bosses would attend etc. or may be he envisions a new India where everyone would throw a party to everyone else who matter. Worth it? I wouldn't say not worth it either
Profile Image for Poonam.
423 reviews181 followers
June 24, 2012
A very gossipy book that passes as self-help book. Lot of name dropping - people who are author's friends and clients. Lot of 'valuable' advise about - how you should always RSVP to a party, strike conversation, bitch on face and stick to friends etc etc. Not sure why someone would consider this to be valuable asset. :|
Profile Image for Prateek Malhotra.
7 reviews1 follower
July 28, 2014
Easy read, tips to keep a healthy mix of people around as you head to higher echelons. One thing from the book I have always tried to emulate is, to tell a person's negative traits on their face, while go around town talking about everything that's nice about that person. Benefits in ways more than one.
10 reviews
March 5, 2015
Brilliant read...I always enjoy Suhel's sharp wits and his style of articulation. Get to the Top is another gem by the Maestro himself. Nicely woven around pragmatic tips about honing successful networking skills...

Suhel is unapologetic about his way of life and that what strikes me the most...a good read on the flight...
1 review
January 9, 2013
i think this book is good. he has lived the life he has lived. very few men come up and want to give genuine advice, i applaud suhel seth for wanting to help and for doing it genuinely. whether he does or not entirely depends on the readers perspective. i can tell you it helped me.
Profile Image for Venkataraman N H.
19 reviews6 followers
May 4, 2013
Its a book that conveys what the author is all about. His thoughts on socializing in general & the rules he lives by. Its a one time read for the enthusiasm that the author is able to instill in you about reading & being interesting enough to hold up conversations on myriad topics.
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