The Golden Age of Advertising: The 70s

by Steven Heller (Introduction), Jim Heimann (Editor)

Book by

Genres: Nonfiction, Art, Design, History

352 pages, Paperback

First published February 28, 2006

About the author

Steven Heller writes a monthly column on graphic design books for The New York Times Book Review and is co-chair of MFA Design at the School of Visual Arts. He has written more than 100 books on graphic design, illustration and political art, including Paul Rand, Merz to Emigre and Beyond: Avant Garde Magazine Design of the Twentieth Century, Design Literacy: Understanding Graphic Design Second Edition, Handwritten: Expressive Lettering in the Digital Age, Graphic Design History, Citizen Designer, Seymour Chwast: The Left Handed Designer, The Push Pin Graphic: Twenty Five Years of Design and Illustration, Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits, The Anatomy of Design: Uncovering the Influences and Inspirations in Modern Graphic Design. He edits VOICE: The AIGA Online Journal of Graphic Design, and writes for Baseline, Design Observer, Eye, Grafik, I.D., Metropolis, Print, and Step. Steven is the recipient of the Art Directors Club Special Educators Award, the AIGA Medal for Lifetime Achievement, and the School of Visual Arts' Masters Series Award.

Reviews

[Sherry Scheline · Rating 5 out of 5]

Ahhh the Marlboro Man!!! I was born in 1976 and so many of these ads were before my time, but I adore this book. Volkswagen does it again: Good news for people 7’2” and under. Seriously, from the prices to the style, this is incredible. You can learn so much about a time in history by their advertisement. page 90 the ad from American Electric Power Company. page 111 reminding us that music 🎵 plays such an important role. RCA is still around. 📻📺Panasonic inspiration for colored iPods? 116 and 117 phone ads ☎️when phones had cords. 📞 far from the little pocket 📱 devices today. Page 131 crazy to think Star Wars was big then and still is today. I wonder how much that $2.25 Artoo-Detoo Van Kit is worth today? There is nudity in this book. It is crazy how much more it was accepted then, but more prevalent today. The as for the original A Star Is Born is far more scandalous then I remember. Fawcett Hair Carr was really a line of products. Fruit of the Loom, I remember my father use to say they pushed the envelope. Converse and Adidas will always have better ads than Nike. GAP was super cool and Pandora wasn’t a radio app. I love green couches! 💚 The Vegas paper dolls are my favorite! I love this book. Come check it out at the Library today.

[فرهاد ذکاوت · Rating 5 out of 5]

Readers will find something interesting. Something that these years specially women fight for or against them, they had in 70s. But later politics and owners of many huge companies for whatever reason they had ruined that. Even from ads it is clear. 60s and 70s were a huge progress period of time and last innovative era in business.

[Peter · Rating 5 out of 5]

I was a kid in the 70s and have a nostalgic view on the decade. Inside you feel all the classic advertisings that shaped my childhood: alcohol and tobacco with prominent actors (LOL, come to where the flavor is), cars, business & industry, consumer products, entertainment, fashion, food and beverages, interiors, travels. Yes, those were the days. We live in a completely different age now but I don't look back in anger. Highly recommended for all those who live all those ads from the past!

[Scott Andrews · Rating 5 out of 5]

absolute indispensable reference.

[Wt · Rating 4 out of 5]

Another of TASCHEN's series on Advertising, this one is so interesting because I grew up in the 70's and never really paid attention to these ads. Now that I see them, they are really dated! Fun and fascinating!!

[Massimiliano Scordamaglia · Rating 3 out of 5]

Recensione completa qui:
http://ultimavisione.wordpress.com/20...

[Jessica Powell · Rating 5 out of 5]

Fantastic peek into another time!