The Viking Manifesto: The Scandinavian Approach to Business and Blasphemy

by Claes Andreasson, Claes Andreasson

Just as ancient Vikings took the world by storm with swords and fast ships, modern Scandinavians have done the same with such innovative companies as Volvo, IKEA, and Absolut. This accessible and witty business study reveals how Nordic companies are making a huge impact on the corporate landscape and what lessons other businesses can learn from them. Unlike many European and American companies, the Scandinavians operate by focusing on an original idea and developing a unique way of turning it into reality. For these businesses, biggest is almost never best, competition is nonsense, and money does not make the world go round―despite what contemporary corporate logic might say.

Genres: Nonfiction, Entrepreneurship, Economics, Management

192 pages, Hardcover

First published October 28, 2007

Reviews

[Kara · Rating 5 out of 5]

Great read! A must for the modern manager, business owner, and marketeer. Quick, short chapters that leave you with lots of talking points for you need strategy meeting. Was able to read this in one night due to both the speed of the book and my inability to put it down. Hightly recommended.

[Brian Blad · Rating 5 out of 5]

Amazing book! We Americans can learn a thing or three from the Vikings when it comes to business!

[Bettie · Rating 1 out of 5]

Very annoying Marketing Guide, although aren't ALL marketing guides the very same? We seem to be doing just fine and dandy without reverting back to those smack-inducing levels of corporate jargon and moustache stroking Machiavellian ploys.

[Ksmnaing · Rating 4 out of 5]

It is fantastic and well written. Moreover, insightful and no nonsense.

[Daniel Vidal · Rating 4 out of 5]

Libro de sencillísima lectura, fiel al estilo de los otros muchos libros del mismo género. Como ellos, no suele descubrir nada nuevo, si bien tiene la virtud de destacar/recordar ciertos planteamientos que se acostumbran a olvidar con facilidad.

Por cierto (modo ironía on): el "capítulo 44", un tanto estereotipado.

[Poppy · Rating 3 out of 5]

It’s a Fun business book.....

[David Harestad · Rating 4 out of 5]

Suddenly my blood starts boiling and I feel a deep urge to do mushrooms and plunder the british isles.

[Sinbad · Rating 5 out of 5]

Korte tekster, der forklarer nordisk folkets tænkemønstre. Det er nemt at læse og har et masse af eksempler. Tak Claes for at dele denne bog 🙏🏾

[Visakan · Rating 3 out of 5]

Light and breezy read about some good marketing principles. Won't blow your mind if you've read some Seth Godin, some Simon Sinek, some Ribbonfarm.

In a nutshell: Be irreverent, recognize quality, act with boldness, think different, etc etc. Triggered some pleasant thoughts.

A decent reminder, I suppose a nice book to have on your shelf to flip through from time to time. Not earthshakingly good, but didn't make me cringe. Entertaining, fun.

Some great jokes about monk-killing.

[Carlo · Rating 3 out of 5]

A perfect approach to the Scandinavian way of life applied to business.

[Max Nova · Rating 3 out of 5]

A fun, easy, blasphemous read. Not heavy on profound wisdom, but this book was a much-needed jolt to get me out of considerably less bold ways of thinking

[Cecilia · Rating 5 out of 5]

Well written, smart, useful and witty