Communication Design: Insights from the Creative Industries

by Derek Yates, Jessie Price

The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted.

This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.

Genres: Design, Nonfiction

208 pages, Paperback

First published January 15, 2015

Reviews

[Cindy Pham · Rating 3 out of 5]

Thorough and much more relevant compared to current design education. The use of case studies and interviews provide a lot of context for real world applications beyond just stating principles. My main caveat is that the book provides a solid introduction to design, but doesn't teach anything new beyond surface level.

[Cassidy · Rating 4 out of 5]

An in-depth and thoughtful review of contemporary and future facing communication practices that help designers to build on and enhance their craft.