From the pages of IMMORTAL THOR - the ROXXON AGE OF COMIXX BEGINS! In his secret identity as A.I. spokesguru CHAD HAMMER, the son of Odin knows Mama Gaea is a TOP PRIORITY for heroes AND for business! But when a group of insane environmental activists take "saving the Earth" TOO FAR, it's time to show them the wisdom on BOTH sides - AS THOR! But WHICH God of Evil is prompting the kids to rebel? Could it be...LOKI, GOD OF EVIL??? Featuring an all-star cast of heroes! MINOTAUR! EXECUTIONER! ENCHANTRESS! And the THOR-TRUCK! This is the story of THE ROXXIN' THOR... and it's a VITAL part of the "ABSOLUTE ABSOLUTION" MEGA-EVENT!
Al Ewing has become one of the best writers at Marvel, and his new Immortal Thor series is quickly catching up to the iconic level of Immortal Hulk.
He's long used the Roxxon CEO Minotaur as a villainous critique of capitalism, and now goes even further with this awesomely douchey "Roxxon Presents: Thor" comic.
The premise is clever, brilliant really, and also hilarious. There's a magical spell to buy the rights of Thor comics, and therefore change Thor's personality by publishing terrible sellout comics. And then they actually published the comic, in real life!
The self-awareness gets better and better, as it's illustrated by noted tracer Greg Land. That's just so good.
Within this book, there's satire after satire about tech bros and Elon's cybertruck and sucky apps, and even fake ads get in on the fun. And yet, there's also a certain darkness in it, as the Minotaur breaks the fourth wall and outright tells the reader that when corporations admit their own parody, it actually shows their own power and how society and all of us can never escape.
So many levels. I am glad Marvel/Disney actually released this book. Al Ewing is subversive and amazing and perfect.
This was a sidesplitting, clever, & refreshingly self-aware commentary on the comics industry, capitalism, & pop culture all in one. It’s also literally a meta-comic, as it’s the same one Minotaur handed to Thor last issue to promote Roxxon’s corporate synergy, so it’s a comic-within-a-comic. Al Ewing strikes a perfect balance between overt commentary & nuanced subtleties, making this a multi-layered treat for anyone wanting to examine the current state of comic books, their titular superheroes, & the corporate overlords who own them.
Ewing’s script is a lesson in satire, tackling the commercialization of heroes & the influence of corporate interests w/ both humor & poignancy. The issue is expertly constructed, from the hilarious faux-editor notes to the fake Roxxon ads that add to the issue’s corporate veneer. Even Greg Land’s art, which may not typically be my cup of tea, is perfectly suited to the script, oozing the very essence of corporate superficiality.
It’s impressive that Marvel allowed the creative team to push the envelope as far as they did, or if they’re just Roxxon in disguise. Either way, Roxxon Presents: Thor #1 is a blast, offering hilarious commentary & proves yet again that Ewing is one of the best writers working today.
Me: What could be more disturbing than (Insert a lot of comics I know of, half of them being made by Garth Ennis)
Friend: (Gives me this comic)
Me: Reads it.
What I found was a funny in-universe comic that seems to be making fun of Superhero movies, Capitalism and Corporate Product Placement. But as I kept reading it, there was something about the Minotaurs speech (something I have seen constantly posted online in some Twitter threads) to Thor that seems to nag at me.
But the more I thought about, the more I realized WHY my friend said it was a disturbing comic.
Just give it a read, take a minute to think about it and then re-read it again.
Maybe read Immortal Thor while you're at it, since I read this without reading the comic.