The Arthur Young Business Plan Guide

by Ernst & Young LLP, Loren A. Schultz, Brian R. Ford

A complete and comprehensive, guide to putting together and presenting a business plan, featuring a complete sample plan drawn from real life. Takes the reader, step by step, through the components of a plan, with examples from the sample plan integrated throughout. Answers the question ``Why do a plan?'', and provides information on how the plan will be used by bankers, venture capitalists, etc. and how to present the plan to each group. Includes references to, and examples from, plans from the service sector as well as manufacturing. Drawing on Arthur Young's extensive experience in this area, treatment is authoritative and objective without being overly technical.

Genres: Business, Management, Entrepreneurship

208 pages, Hardcover

First published February 28, 1987

Reviews

[Parantap Saha · Rating 5 out of 5]

Relevant. Simple. Transparent.

This book by Ford, Bornstein and Pruitt is an excellent book for all kinds of entrepreneurs out there; and especially for entrepreneurs just starting with their venture.

The content is well organized, clearly presented and easy to read. The authors also provide a through case study throughout the book to provide a simple analogy to the ideas they were introducing.

I definitely recommend all beginner entrepreneurs to read this book!

[Carter · Rating 3 out of 5]

I found this basic, guide marginally useful. I think the materials from Harvard Publishing I had last year were better. Obviously someone broke in and discarded most of them. Regardless, not recommended.

[George Araman · Rating 4 out of 5]

Interesting ideas and theories, might have benefitted from sample business plans.

[Claudia · Rating 3 out of 5]

I read this book as part of my preparation to teach the class of Business Plan.
I would qualify this book as an average read when you are thinking about starting your own business.
While reading it, you feel like a friend is telling you how to write a good business plan and why you should make it. But there is something missing.
Even though the book offers an example of a Business Plan, it could be complemented with exercises to create your own, otherwise the knowledge is easily forgotten.