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Product Strategy and Roadmapping: A Guided Tour Through The Strategic Planning Process for Product Managers
Finally! A simple guide to help any product manager create a realistic, data-driven product strategy and roadmap!For any product manager or product team leader, formulating and executing on a solid product strategy and roadmap will always offer opportunities and present challenges. Today’s corporations require strategic-thinking businesspeople who have the requisite business acumen to gather customer and market insights, assess past and current business performance, and recalibrate resources to maintain or gain competitive advantage—all while influencing others who are needed to drive the business into the future.
To create a link from now to the future, product people need to create or fine-tune goals and strategies for their products, as well as their resultant roadmaps. This “what to do and why” is of critical importance. After all, business leaders have invested greatly in capabilities to bring about innovation and creativity. Yet these pursuits won’t result in anything concrete if you don’t understand what’s needed to formulate and carry out your product strategy, and to create a roadmap that goes beyond the next release of features.
Consider this book a narrated template with many subtemplates that can be used to capture data and portray trends. What I’ll explain will allow you to garner insights and think about possible opportunities and actions. Strategic planning can be overwhelming, but it doesn’t have to be. My goal is to create simplicity out of complexity.
The book can be used a stand-alone resource or as a companion for Sequent Learning’s Product Strategy and Roadmapping Workshop and its associated Applied Learning Program. The idea is that product strategy formulation and roadmapping isn’t just a course you take. Rather, it’s a methodology that cultivates cross-functional strategic thinkers who are better able to direct and utilize resources and make optimal business decisions.
To create a link from now to the future, product people need to create or fine-tune goals and strategies for their products, as well as their resultant roadmaps. This “what to do and why” is of critical importance. After all, business leaders have invested greatly in capabilities to bring about innovation and creativity. Yet these pursuits won’t result in anything concrete if you don’t understand what’s needed to formulate and carry out your product strategy, and to create a roadmap that goes beyond the next release of features.
Consider this book a narrated template with many subtemplates that can be used to capture data and portray trends. What I’ll explain will allow you to garner insights and think about possible opportunities and actions. Strategic planning can be overwhelming, but it doesn’t have to be. My goal is to create simplicity out of complexity.
The book can be used a stand-alone resource or as a companion for Sequent Learning’s Product Strategy and Roadmapping Workshop and its associated Applied Learning Program. The idea is that product strategy formulation and roadmapping isn’t just a course you take. Rather, it’s a methodology that cultivates cross-functional strategic thinkers who are better able to direct and utilize resources and make optimal business decisions.
- GenresBusiness
86 pages, Kindle Edition
Published February 6, 2024
38 people are currently reading
9 people want to read
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Displaying 1 of 1 review
January 3, 2025
Overview-
- short and to the point , 2 hour listen
- very relatable
- marked many insightful and thought provoking points I want to look into more
There is a section in chapter 1 sharing the difference between "cascading strategy " and "business strategy"
Quote " if you work in a large complex company, the senior executives will already have decided the strategic direction and goals. You're likely going to be in a mid-level role in a department or business role where you'll have to take a higher level strategy that seems less clear and translate what you understand into a set of goals and plans that everybody can rally around".
" often leaders of other functions try to influence what happens things that don't make strategic sense and undermine the work of the mid-level product leader who's trying to get things done. Functional agendas tend to introduce elements that result in sub optimization, which is the bane of good strategy because it inhibits overall performance"
A sector for example is healthcare an industry is a portion of that sector such as healthcare staffing
"It's not just the clarification of vision and goals, but clear direction of what's to be done and why. Without this, time, energy and money are wasted. In turn people begin to feel frustrated, confused, and sometimes alienated. these dynamics can result in less than satisfactory outcomes."
- short and to the point , 2 hour listen
- very relatable
- marked many insightful and thought provoking points I want to look into more
There is a section in chapter 1 sharing the difference between "cascading strategy " and "business strategy"
Quote " if you work in a large complex company, the senior executives will already have decided the strategic direction and goals. You're likely going to be in a mid-level role in a department or business role where you'll have to take a higher level strategy that seems less clear and translate what you understand into a set of goals and plans that everybody can rally around".
" often leaders of other functions try to influence what happens things that don't make strategic sense and undermine the work of the mid-level product leader who's trying to get things done. Functional agendas tend to introduce elements that result in sub optimization, which is the bane of good strategy because it inhibits overall performance"
A sector for example is healthcare an industry is a portion of that sector such as healthcare staffing
"It's not just the clarification of vision and goals, but clear direction of what's to be done and why. Without this, time, energy and money are wasted. In turn people begin to feel frustrated, confused, and sometimes alienated. these dynamics can result in less than satisfactory outcomes."
This entire review has been hidden because of spoilers.
Displaying 1 of 1 review