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William Helburn: Seventh and Madison: Mid-Century Fashion and Advertising Photography
Lusciously illustrated and produced, here is the work of one of the major image-makers of the postwar era in fashion and advertising William Helburn was the go-to photographer for many of the top advertising agencies in New York in the 1950s and 1960s. Shock value and an unrelenting hunger for success helped Helburn to a pioneer’s share in the revolutionary era of advertising and his work would also appear on the editorial pages and covers of major magazines. As well as cars and cosmetics, Helburn shot Coca-Cola, Canada Dry, whiskeys, clothing lines, airlines, jewelry, cigars and cigarettes, and any number of other products. He worked with the top models of the day, from Dovima and Dorian Leigh to Jean Patchett and Barbara Mullen to Jean Shrimpton and Lauren Hutton.
William Seventh and Madison is the first book to survey the photographic work of William Helburn and gives viewers a delicious taste of the vivid reality that the television series Mad Men seeks to evoke. Most of these images have not been seen since they were first published decades ago. In addition to the photographs, Robert Lilly contributes a biographical account of Helburn’s life and work, and former colleagues Jerry Schatzberg, George Lois, Sunny Griffin, and Ali McGraw offer insights into the lusty, creative spirit of William Helburn. 200 illustrations, 80 in color
William Seventh and Madison is the first book to survey the photographic work of William Helburn and gives viewers a delicious taste of the vivid reality that the television series Mad Men seeks to evoke. Most of these images have not been seen since they were first published decades ago. In addition to the photographs, Robert Lilly contributes a biographical account of Helburn’s life and work, and former colleagues Jerry Schatzberg, George Lois, Sunny Griffin, and Ali McGraw offer insights into the lusty, creative spirit of William Helburn. 200 illustrations, 80 in color
224 pages, Hardcover
First published November 11, 2014
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January 30, 2015
WILLIAM HELBURN: SEVENTH AND MADISON is a look back at one of the top fashion photographers of the 1950s and a main stay of the Madison Avenue crowd during the 60s. This stellar collection of pics features the top models of the time showcased in classic renditions of both set pieces and flights of fancy.
While not a go to book for the broad mainstream of America, this hefty volume will appeal to fans of MAD MEN, of fashion through the years, or followers of the modeling set.
Herein you will find highlighted exactly what set Mr. Helburn apart from the rest of the New York photographers and allowed him to become the highest paid snapper around. While luck had a hand in it all, hard work and thinking beyond the norm set Mr. Helburn ahead of the pack. That and his affability as testified to several other voices heard through essays about the man.
A beautifully rendered testament to a time and a place long past, but always just a page away.
I won this book through Goodreads.
While not a go to book for the broad mainstream of America, this hefty volume will appeal to fans of MAD MEN, of fashion through the years, or followers of the modeling set.
Herein you will find highlighted exactly what set Mr. Helburn apart from the rest of the New York photographers and allowed him to become the highest paid snapper around. While luck had a hand in it all, hard work and thinking beyond the norm set Mr. Helburn ahead of the pack. That and his affability as testified to several other voices heard through essays about the man.
A beautifully rendered testament to a time and a place long past, but always just a page away.
I won this book through Goodreads.
Displaying 1 of 1 review