More and more creatives are yearning to travel and have adventures in the great outdoors. The new scene that has emerged out of this development is designing original outdoor products, improving on existing ones, and reflecting on their experiences in new
I didn't mind the product placement as it served a point for the book. I was actually hoping for more gear stories- why and how things were created and crafted and perfected. The images are beautiful and the interviews were mostly interesting. I think the strike against the book was that it was trying to be too many things and so, on any given page, I wasn't quite sure what or why I was looking at or reading about something. On the upside- it's a fun book for the coffee table!
Great pictures and some interesting bits. Downside is lot of marketing of the companies instead, also I feel that some of the companies mentioned are given way more credit than deserved. But considering I generally like outdoor companies it didn't bother me to much. I was hoping that it'd be a textual and pictorial account similar to the dirty bag dairies. I think there's lots of room for better versions of the book