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The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Fact: More commerce and wealth is created by direct mail than by any other media (true before the internet and true now)
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing’s Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners — authors Simpson and Kennedy change that. Millionaire-maker Dan S. Kennedy and direct mail marketing specialist Craig Simpson urge small business owners to drive the momentum built via social media and other marketing avenues into the mailboxes of their target consumers. Unlike other direct mail marketing books on the shelf that specialize in one aspect of preparing a campaign such as copywriting or design, this comprehensive solution covers all — the organizational, technical, and creative including designing, budgeting, tracking, and assessing effectiveness. Also covered is how direct mail can be used in today's online marketing funnels. Benefiting from the authors' combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn’t, illustrated by real-life business campaigns that show step-by-step how to build a results-producing promotional campaign.
- GenresBusiness
250 pages, Kindle Edition
First published January 20, 2014
30 people are currently reading
128 people want to read
About the author
Craig Simpson
10 books3 followersCraig is the owner of Simpson Direct, Inc. based out of Grants Pass, Oregon. Since beginning his career in direct mail nearly 20 years ago, he has managed thousands of direct mail campaigns, helping to gross hundreds of millions of dollars in revenue for his clients.
His direct marketing company sends out of almost 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water, to technical software, retail stores, real estate investment, financial services, health products, legal professionals, diet programs, insurance, and even wholesale clothing.
Craig's knowledge of list management and direct marketing techniques has earned Craig the title of the nations leading expert in direct mail marketing. He is regularly asked to speak at national events on his experience with direct mail.
He is married and has 3 kids.
His direct marketing company sends out of almost 300 mailings per year for his private clients. He works in practically every industry, marketing everything from courses on the benefits of drinking water, to technical software, retail stores, real estate investment, financial services, health products, legal professionals, diet programs, insurance, and even wholesale clothing.
Craig's knowledge of list management and direct marketing techniques has earned Craig the title of the nations leading expert in direct mail marketing. He is regularly asked to speak at national events on his experience with direct mail.
He is married and has 3 kids.
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Displaying 1 - 8 of 8 reviews
May 25, 2017
Worth the read. I'd like to see more detail on how direct marketing can drive customers to websites.
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May 15, 2024**Revolutionizing Communication: Mailing Solutions for Modern Businesses**
In today's fast-paced digital age, effective communication remains the cornerstone of success for businesses worldwide. Amidst the plethora of technological advancements, one age-old solution stands tall, bridging the gap between the virtual and physical realms: Mailing Solutions. From small startups to multinational corporations, Pitney Bowes has been at the forefront, revolutionizing how businesses communicate through its innovative suite of mailing solutions.
**The Power of Pitney Bowes: A Legacy of Excellence**
For over a century, Pitney Bowes has been synonymous with reliability, efficiency, and innovation in the realm of mailing solutions. Established in 1920, the company has continually evolved, adapting to the changing needs of businesses while staying true to its commitment to excellence. With a rich heritage spanning a hundred years, Pitney Bowes remains unrivaled in its expertise and dedication to empowering businesses through seamless communication solutions.
**Navigating the Modern Landscape: Mailing Solutions Reimagined**
In an era dominated by emails, instant messages, and social media, one might wonder about the relevance of traditional mailing solutions. However, Pitney Bowes has reimagined the concept, seamlessly integrating traditional mail with cutting-edge technology to offer a comprehensive suite of solutions tailored to meet the diverse needs of modern businesses. From high-speed postage meters to advanced mail sorting systems, Pitney Bowes provides the tools necessary to streamline communication processes, enhance efficiency, and drive growth.
**Unleashing Efficiency: Streamlining Business Operations with Mailing Solutions**
Efficiency is the lifeblood of any successful business, and Pitney Bowes understands this better than anyone else. With state-of-the-art mailing solutions designed to automate mundane tasks, businesses can allocate their resources more effectively, focusing on core competencies and strategic initiatives. Whether it's processing bulk mailings, managing postage expenses, or ensuring compliance with regulatory standards, Pitney Bowes offers a comprehensive suite of solutions to streamline business operations and drive productivity.
**From Print to Post: Pitney Bowes' End-to-End Solutions**
From the moment a document is created to its final delivery, Pitney Bowes offers end-to-end solutions to simplify the entire mailing process. With intuitive software solutions that seamlessly integrate with existing systems, businesses can effortlessly create, print, and mail documents with unparalleled speed and accuracy. Pitney Bowes' advanced tracking and analytics tools provide real-time insights into mail delivery, empowering businesses to optimize their communication strategies for maximum impact.
**Embracing Innovation: The Future of Mailing Solutions**
As technology continues to evolve at a rapid pace, Pitney Bowes remains committed to staying ahead of the curve, constantly innovating to meet the evolving needs of businesses. From digital postage solutions to AI-powered mail processing systems, the future of mailing solutions is brimming with possibilities. With Pitney Bowes leading the way, businesses can rest assured that their communication needs will be met with unparalleled efficiency, reliability, and innovation.
**Experience the Difference: Choose Pitney Bowes for Your Mailing Solutions**
In a world where communication is key, Pitney Bowes stands as a beacon of excellence, empowering businesses to connect with their customers in meaningful ways. With a century of experience and a relentless commitment to innovation, Pitney Bowes continues to redefine the landscape of mailing solutions, revolutionizing communication for modern businesses worldwide.
[Enhance your business communication with Pitney Bowes' comprehensive suite of mailing solutions. Visit Pitney Bowes Shipping and Mailing Solutions today.](https://www.pitneybowes.com/in/shippi...)
In today's fast-paced digital age, effective communication remains the cornerstone of success for businesses worldwide. Amidst the plethora of technological advancements, one age-old solution stands tall, bridging the gap between the virtual and physical realms: Mailing Solutions. From small startups to multinational corporations, Pitney Bowes has been at the forefront, revolutionizing how businesses communicate through its innovative suite of mailing solutions.
**The Power of Pitney Bowes: A Legacy of Excellence**
For over a century, Pitney Bowes has been synonymous with reliability, efficiency, and innovation in the realm of mailing solutions. Established in 1920, the company has continually evolved, adapting to the changing needs of businesses while staying true to its commitment to excellence. With a rich heritage spanning a hundred years, Pitney Bowes remains unrivaled in its expertise and dedication to empowering businesses through seamless communication solutions.
**Navigating the Modern Landscape: Mailing Solutions Reimagined**
In an era dominated by emails, instant messages, and social media, one might wonder about the relevance of traditional mailing solutions. However, Pitney Bowes has reimagined the concept, seamlessly integrating traditional mail with cutting-edge technology to offer a comprehensive suite of solutions tailored to meet the diverse needs of modern businesses. From high-speed postage meters to advanced mail sorting systems, Pitney Bowes provides the tools necessary to streamline communication processes, enhance efficiency, and drive growth.
**Unleashing Efficiency: Streamlining Business Operations with Mailing Solutions**
Efficiency is the lifeblood of any successful business, and Pitney Bowes understands this better than anyone else. With state-of-the-art mailing solutions designed to automate mundane tasks, businesses can allocate their resources more effectively, focusing on core competencies and strategic initiatives. Whether it's processing bulk mailings, managing postage expenses, or ensuring compliance with regulatory standards, Pitney Bowes offers a comprehensive suite of solutions to streamline business operations and drive productivity.
**From Print to Post: Pitney Bowes' End-to-End Solutions**
From the moment a document is created to its final delivery, Pitney Bowes offers end-to-end solutions to simplify the entire mailing process. With intuitive software solutions that seamlessly integrate with existing systems, businesses can effortlessly create, print, and mail documents with unparalleled speed and accuracy. Pitney Bowes' advanced tracking and analytics tools provide real-time insights into mail delivery, empowering businesses to optimize their communication strategies for maximum impact.
**Embracing Innovation: The Future of Mailing Solutions**
As technology continues to evolve at a rapid pace, Pitney Bowes remains committed to staying ahead of the curve, constantly innovating to meet the evolving needs of businesses. From digital postage solutions to AI-powered mail processing systems, the future of mailing solutions is brimming with possibilities. With Pitney Bowes leading the way, businesses can rest assured that their communication needs will be met with unparalleled efficiency, reliability, and innovation.
**Experience the Difference: Choose Pitney Bowes for Your Mailing Solutions**
In a world where communication is key, Pitney Bowes stands as a beacon of excellence, empowering businesses to connect with their customers in meaningful ways. With a century of experience and a relentless commitment to innovation, Pitney Bowes continues to redefine the landscape of mailing solutions, revolutionizing communication for modern businesses worldwide.
[Enhance your business communication with Pitney Bowes' comprehensive suite of mailing solutions. Visit Pitney Bowes Shipping and Mailing Solutions today.](https://www.pitneybowes.com/in/shippi...)
July 29, 2020
Glad I Read This Book
I heard a lot about Dan Kennedy over the years. Finally got a chance to read this book . I'll be reading more books written by Mr. Kennedy in the future. Sorry I didn't start reading his books earlier.
I heard a lot about Dan Kennedy over the years. Finally got a chance to read this book . I'll be reading more books written by Mr. Kennedy in the future. Sorry I didn't start reading his books earlier.
December 27, 2023
I highlighted 70% of the Book
Very nicely written. Paradigm shifting information here.
I had no idea Direct Mail could target people with such precision.
Great Book!
Very nicely written. Paradigm shifting information here.
I had no idea Direct Mail could target people with such precision.
Great Book!
March 18, 2014
**I received the book for free through Goodreads First Reads**
Marketing techniques are multiples and often unknown to the major part of customers.
This nicely written book explains inside-out how to create and successfully drive a direct mail campaign.
Beyond the basic knowledge about direct mail, authors (C. Simpson and Dan S. Kennedy) give tips and tricks, from which fonts to use to how many flyers to print, to how to detect the right group of customers to address.
Overall an easy-to-read and interesting book, useful both for self employed and for businesses of all sizes.
Marketing techniques are multiples and often unknown to the major part of customers.
This nicely written book explains inside-out how to create and successfully drive a direct mail campaign.
Beyond the basic knowledge about direct mail, authors (C. Simpson and Dan S. Kennedy) give tips and tricks, from which fonts to use to how many flyers to print, to how to detect the right group of customers to address.
Overall an easy-to-read and interesting book, useful both for self employed and for businesses of all sizes.
July 28, 2015
Craig and Dan have a classic here for anyone who wants to know exactly where their marketing dollars are going, campaign after campaign. Why throw money down the marketing toilet, when you can learn how to track every single dollar you spend on marketing? Makes sense, right? If so, you should read this book.
August 10, 2015
Great refresher on direct mail marketing
May 16, 2016
As "how to" you can get with a book. Excited to implement these ideas in my upcoming test. Will be using this as a reference book. Definitely recommend if going offline is where you are headed.
Displaying 1 - 8 of 8 reviews