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128 pages, Paperback
First published September 30, 2014
“Modern capitalism has a deep interest in seeing that you and I believe that system runs completely on principles of free creativity, limitless growth, and diversity, and that the flip side – millions of people enslaved by all-powerful and (take it from me) fantastically stable standards of production – remains invisible. We have an interest in exposing this deception, which is why I insist on unmasking the static, centralized, hierarchic basis of what advertising will later sanctify as a product of unbridled creativity alone.
“That’s why I take exception to your distrust of thinking that is posited within the frameworks of binary oppositions, and even insist on the use of such binaries as a heuristic – one that is situational and, when it must be, even burlesque.”