From Bonsai to Levi's [Unknown Binding]

by George Fields, illustrated (illustrator)

Provides surprising cultural insights about the Japanese at home, at work, and at play and contains numerous anecdotes and trivia about Japan and its people

Genres: Japan, Nonfiction

Unknown Binding

First published January 1, 1983

Reviews

[Sarah · Rating 4 out of 5]

Though this book was written in the 80's it still seems pretty relevant. It was written by a Western marketing executive who worked in Japan for 20 years and is fluent in Japanese. It turns out consumer trends are incredibly telling of a society and this was a fascinating cultural comparison book that explained many things I had noticed living in Japan. I even found myself explaining tidbits about Japanese culture from the book to foreign friends fluent in Japanese, so it is a very worthwhile read for anyone interested in nuances of Japanese consumer culture. It seems we are what we buy..