Marketing Your Own Business

by Eric Parker (Editor)

Essential guidance for entrepreneurs who need help in marketing their small business. This book provides information on the three most important areas of 5 Rules of Radical Marketing -- fish where the fish are, dominate the media, spend when people have money, measure the impact and add value, don't discount, brand your business -- how to design a logo, compile a design brief, understand the printing processes and manage your business's visual identity, advertise your business effectively -- create effective advertisements, select the right media and get creative with your budget. Written in an easy to follow style with simple black and white illustrations.

160 pages, Paperback

First published March 1, 2011