Developing a Series: A guidebook for planning, branding, and marketing an effective sermon series.

by Jonathan Malm

Jonathan Malm has put together a fantastic resource to help you plan sermon series' for your church. This e-book has practical tips and tricks to make your sermon series' effective and impacting to your congregation.

Chapter topics include:
- Why your church should do sermon series'.
- How to break down a complex and obscure concept into an easily brand able series idea.
- The importance of developing a unified visual theme for your sermon series.
- Planning individual messages, illustrations, and sermon titles.
- How to brand your sermon series so it's memorable.
- Getting the word out about your sermon series.
- A discussion on planning ahead and how far ahead is far enough.
- Using pop-culture brands to assist in branding your series.

It also includes tips and tricks from creative directors and graphic designers from churches around the country.

39 pages, Kindle Edition

First published January 11, 2014

Reviews

[Dr. Jason Frazier · Rating 4 out of 5]

Easy read. Good thoughts to help guide you through sermon series prep.

[Kurt Michaelson · Rating 1 out of 5]

Greatly disappointed with this book, even though I was curious about it's content. I'm glad it was only $2.99 and 39 pages long too. While I primarily prefer and do preach expository sermons in a verse-by-verse manner, I do believe in preaching topical expository sermons too. However, this book strives to emphasis having a focus on topical sermons only - choose the topic YOU want to preach and then go find the verses of Scripture that support your idea/theme/topic, which I believe would stand rather closely to being guilty of eisegesis than exegesis. This, in my opinion, falls along the lines of implementing a seeker-sensitive, purpose-driven approach to preaching sermons and a congregation may certainly grow in numbers, but I believe there would be a spiritual shallowness in a persons life because the preacher never goes deeper with the text, for the congregation. Pastors are not called to be cool, or entertaining in their preaching of sermons from the Bible so that it would appeal to people and draw them in to the church. It is the meat we are to provide, not milk. Pastors are to help their congregation grow through the careful, expository preaching of the text and that doesn't happen sufficiently enough when you dabble in preaching topics for convenience.

[Melissa Andrews · Rating 3 out of 5]

If you're involved in creating marketing material for your church, both for internal and external purposes, this is an excellent resource. It's an easy read, with good examples. You'll see whee you've gone awry in some of your planning and get ideas and resources to improve. If you can convince your pastors to read it, it should, fingers crossed, help them improve their sermon and series titling, and help make life easier for you in the process! :-)