With chapters from eight contributors, you’ll learn each factor’s experience from the trenches...what marketing methods work best for each writer, and which are a waste of time and money. After reading their stories, decide what will work for you! •Learn from skilled veterans as each describes his/her experience and gives personal advice to new small factors and brokers.•Save yourself countless hours and thousands of dollars by avoiding common marketing mistakes.•Numerous examples of marketing tools that have been used for maximum benefit, and an analysis of all of them in the final chapter.