27 Técnicas de persuasión: Estrategias para convencer y ganar aliados

by Chris St. Hilaire, Alfonso Barguñó Viana (Translator)

La auténtica persuasión se basa en la capacidad para comprender a la audiencia que uno tiene delante, ya sea una persona o un millón, y en crear un mensaje que encaje con lo que piensan de antemano. Chris St. Hilaire le enseña a persuadir sin avasallar, a identificarse con su audiencia y a utilizar un lenguaje que logre que la gente se ponga de su lado, en sus propios términos. Con ejemplos provocadores procedentes tanto del entorno político como empresarial, 27 Técnicas de persuasión proporciona estrategias que se pueden poner en práctica de forma inmediata en cualquier situación.

Genres: Business, Self Help, Nonfiction

209 pages, Kindle Edition

First published September 7, 2010

Reviews

[Natasa Tovornik · Rating 5 out of 5]

I loved this book. It is written in a great way, so that one can actually learn the techniques while reading. It might also be enough also just 15 powers, as it is a bit of repetition, but this might also be the reason why remembering it is so easy.

[Jeckthing · Rating 5 out of 5]

useful techniques of persuasion.
enlightening.
practical and relevant.

[Kat · Rating 4 out of 5]

Had to read this for an applied behavioral science (i.e. management) class, along with Dale Carnegie's How to Win Friends and Influence People and Stephen Covey's The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change.

This book sat way better than the other two. Carnegie came off as idealistic and manipulative (and also kind of outdated re: social norms of communication methods). Covey also came off idealistic, as well as massively preachy and anecdotal. St. Hilaire, while still giving off manipulation vibes, has the most practical and applicable advice of the three.

Would be on shelf because of said practical and applicable advice. A lot of it is common sense/thinking through situations carefully, but it's nice to have them all written out together in a tidy little book.

[Falco · Rating 3 out of 5]

Cumple con lo que promete. Este libro ofrece un análisis profundo de 27 técnicas de persuasión que son relevantes tanto en la vida personal como profesional. Aunque considero que podría haberse resumido en menos capítulos. Sin embargo, los ejemplos utilizados para ilustrar cada técnica son a veces demasiado extensos y contienen información que podría considerarse innecesaria.
Lo más valioso es el mensaje final, que proporciona una guía clara sobre cómo aplicar estas técnicas en la vida cotidiana. Ya quiero poner en práctica lo aprendido y ver cuánto de este conocimiento puedo integrar en mi día a día. En resumen, es una lectura recomendable para quienes buscan mejorar sus habilidades de comunicación.

[Monika Singh · Rating 4 out of 5]

The book is written in every way to help to enhance your communication, make is more confident and at your side , the better way to handle situations and bring them to your own favours . Written in very easy language and straight forward, to the point.

[Josiah Gray · Rating 2 out of 5]

Read this a while ago, didn’t remember it being a game changer.

[Cristina Molina · Rating 4 out of 5]

Interesante...

[piltri · Rating 3 out of 5]

re-read

[Daina.ali20]

How to Sew a Button: And Other Nifty Things Your Grandmother Knew

[Ravi Jain · Rating 5 out of 5]

LANGUAGE: 5/5
EASE OF UNDERSTANDING: 5/5
RELEVANCE: 5/5
SUBJECT: 5/5

A wonderful book with a wonderful message. I am not a big fan of self-help books but this one has really influenced me. It is simple to read, understand and implement.

[Jaime Villanueva · Rating 5 out of 5]

Un libro interesante que resume bien con ejemplos las diferentes técnicas de persuasión y el uso de ellas.
Lo recomiendo como libro de consulta recurrente ya que sus técnicas me parecieron buenas y bien explicadas.

[Adam · Rating 4 out of 5]

I enjoyed this book, it does give some really good pointers. If I’m honest I think it did drag on a bit too much, and a lot of the examples were politically related, would be more balanced to look at other fields. It’s a keeper!

[Dylan Loh · Rating 4 out of 5]

The strategies offered are good.