Creativity For Sale: How to start and grow a life-changing creative career and business

by Radim Malinic

A thought-provoking and soul-baring approach for a life-changing creative career and business. A curated guide from the first-hand experience of running a long-term sustainable business, robust enough to withstand global market crashes and pandemic, without compromising vision or creativity. In Creativity For Sale, Malinic shows you how to turn your dream into a reality.

Genres: Design, Business, Nonfiction

231 pages, Paperback

Published October 10, 2023

About the author

Radim Malinic is a creative director and designer living and working in South West London. He runs Brand Nu, a multidisciplinary award winning studio.

Before finding his calling in the creative industry, Czech born Malinic was an ice hockey player, a bassist in death metal bands, an indie DJ, music journalist and student of Economics and Business management. At the break of the new millennium, Malinic moved to the UK to explore the expansive music scene, only to find even a greater interest in art and graphic design. Since then his eclectic interests have seen him working with some of the biggest brands, companies and bands in the world. Clients include Harry Potter, London Film Museum, SyCo, Sprite, WWF and USAID amongst many others.

Aside from his studio work, Radim designs products for his brand ‘November Universe’, he releases music and tours globally with his talk designed to inspire and support self-development in the creative industry.

In March 2016, Malinic released his latest publication, Book of Ideas. The #1 Amazon bestseller has helped novices and professionals across the world to find a new way of approaching their creative work.

Reviews

[Honza Marcinek · Rating 5 out of 5]

Ta kniha je velmi dobře udělaná. Ať už jste začínající marketér, který chce rozjet podnikání, nebo zkušený veterán, tato kniha vám nabídne strategie a dovednosti, které vám pomohou zlepšit se a posunout vaše podnikání na vyšší úroveň. Donutí vás to k zamyšlení, jak přistupujete ke své kreativní práci a kde přesně je vaše místo na trhu. Autorovo nadšení je nakažlivé a je cítit z každé stránky, takže hned přemýšlíte, co byste všechno mohli dělat. A je to přesně ta kniha, ke které se budete rádi vracet, když budete opět hledat, kam dál.

[Hannah (Lupas) Coffin · Rating 4 out of 5]

First time reading Radim Malinic, and instantly went to follow him on Instagram after the first few chapters! Practical and engaging advice for freelancers in any creative field.

[Mike Schnaidt · Rating 5 out of 5]

Author Radim Malinic shares his advice on dealing with internal obstacles, suggesting that you define your version of “enough,” identify your “magic formula”, and determine your “personal best.” These philosophies speak to the heart and soul of creatives.

But Malinic balances philosophy with practical advice on external obstacles, including: promoting yourself, dealing with clients, getting paid on time, and managing your own time, so you don’t end up a fried, frazzled, burned-out mess. He shares stories of working full-time and in freelance capacities, earning the your trust through his hard-earned experience.

The tone of Malinic’s writing is warm and positive, but he isn’t a Pollyanna—instead, he’s refreshingly honest. One of my favorite examples: In talking about the value of awards, he talks about how award-winning restaurants in the UK have walls plastered with awards that are seemingly meaningless to the everyday person, as “the food keeps us coming back, not the awards.”

I finished reading Creativity for Sale in the morning, and it made me hungry to take on my day.

[Isabelle · Rating 5 out of 5]

I just finished reading Creativity for Sale by Radim Malinic, and it was an excellent experience! The content of the book was refreshing and insightful. It was wonderful to have so much valuable information consolidated in one place. Even though I was familiar with some of the concepts in theory, the way Radim presented them was engaging and practical.

As I'm currently going through a rebrand, this book felt like a trusted companion throughout the process. It provided me with the motivation and clarity I needed to move forward confidently. Radim’s unique approach to creativity and business is both engaging and applicable, making this a must-read for anyone in the creative industry.

Highly recommend Creativity for Sale to fellow creatives looking to elevate their business and creative endeavors!

[Imogen Partridge · Rating 5 out of 5]

MUST READ for any creative looking to earn money from their craft, especially brilliant for those just starting out or transitioning into a new chapter or field.

Radim’s writing is wise and insightful, witty and invaluable.

The book itself is beautiful and the design inside, broken up with heading and subtitles which makes it easier to read and navigate (especially for anyone who is overwhelmed by pages and pages of text).

I read this, then read it again, then bought it for a friend. I highly recommend and especially in tandem with Radim’s book ‘Mindful Creative’, with the pair you would be unstoppable!

[Greg · Rating 5 out of 5]

Genuinely feels like a year’s worth of career coaching on starting/growing a creative business. Pep talks, resilience talks, money talks, reality talks, etc to come back to in moments of struggle. That said, for all the big ideas to fire you up it’s also full of the practicalities: finances, strategy, onboarding clients, naming, networking, insurance, right down to specific business tools/software. Great balance.

There’s a lot in there but also somehow quite easily digestible, I burned through it in handful of extended sittings. Defo recommend, felt like I came away with much broader, more realistic understanding of running a creative business. Now, time to put it to work 😬

[Jaison Thomas · Rating 5 out of 5]

"Creativity for Sale" is an absolute game-changer for anyone looking to turn their creative passion into a thriving business. Radim Malinic's insights are not only inspiring but also incredibly practical. From the very first page, Malinic takes you on a journey that seamlessly blends creativity with entrepreneurship. This book offers actionable advice that doesn't just scratch the surface but delves deep into the intricacies of running a successful creative enterprise. It's a must-read for anyone serious about making a living doing what they love.

[Angus · Rating 5 out of 5]

Excellent easy read packed with practical real-life insights for anyone in or considering working in the creative industry. Relevant at whatever stage you are in your career as employee, freelancer, small business owner, large corporate or a recruiter. Radim's style is honest, helpful, supportive in a collaborative way and non-patronising with splashes of humour thrown in. The well-crafted layout supports a deep dive read and dip back in for re-reads/refreshers as you and your career evolves.

[Jimmy Jammies · Rating 5 out of 5]

It’s everything I wanted… I was always stuck on how I can offer my creativity as a service and this doesn’t just do that. It really made me think about the whole picture from branding to approach.

My book currently have lots of highlights and annotations. Definitely a book I will be going back to over and over again. Great read!

[Josh · Rating 5 out of 5]

As a small creative agency founder, the way that Radim writes just speaks to me. His words are easy to understand and are 100% relatable. After reading this, I no longer feel alone on the end of a branch. I feel empowered and more knowledgable in some business foundations that I was for sure struggling with.

[Robert McCombe · Rating 5 out of 5]

Being creative and trying to make a good living isn’t the easiest thing in the world, so it’s amazing to read a book of how to be profitable in the design industry and take some of the stress of our shoulders!

[Pr · Rating 5 out of 5]

Incredible read. From my very long and active career in the design industry, this is the most direct, accurate and up to date guidance on how to navigate a successful career in design whether starting out or needing a refresher.

[Andrea Boughton · Rating 2 out of 5]

Better suited to those early on in their creative career - I’m always interested to see how others operate but didn’t get much from this.

[Craig Black · Rating 5 out of 5]

An incredibly insightful book with so many hints and tips on how to start a creative business and improve an already established business. Easy to read and filled with invaluable advice.

[Reader · Rating 5 out of 5]

This is full of real world experience, practical steps and Radim’s infectious energy for creativity. A must read for anyone looking to take their creative business to the next level.

[Taiesha · Rating 5 out of 5]

Another great read! This came along at the perfect time for me in my career as a designer and I've taken so much away from it. Everything feels like it comes from a really genuine place, love it!

[Sarah · Rating 1 out of 5]

Das Cover und Titel ist super vielversprechend. Das war aber auch schon das höchste der Gefühle. 🐸✨