Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

by David Garfinkel

In this book, you'll learn how direct marketers shatter sales records with the written word.Many people find copywriting confusing. But Breakthrough Copywriting makes it simple--by breaking everything down into a clear, step-by-step process.There's something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics.You'll to build a powerful sales message that makes moneySecrets of headlines that all but force prospects to read your message Easy shortcuts to creating profitable bullet points Negative a revolutionary new way to create empathy with prospects Stories that boost sales--how to write them, step-by-step Insider secrets for "amping up" the emotional power of your copyHow to put it all together to build trust in prospects and close the sale Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you'll get tips, tools and templates to easily make the written word produce a lot more sales for you.

Genres: Business, Writing, Nonfiction

156 pages, Kindle Edition

First published February 6, 2014

Reviews

[Joseph Santora · Rating 4 out of 5]

There’s an art form in communicating emotions and feelings to the reader through written word. The author not only provides us with clear and concise direction, he also provides templates. An easy read that better educated me on how to construct written word to follow my desired action.

[Rich B · Rating 4 out of 5]

This was a good read for anyone interested in copywriting. Very comprehensive coverage of the topic, with lots of examples.

It feels a little dated in places, particularly some of the references.

It also definitely orients itself towards the American market, but there’s still a lot of good general principles in this book, and I learned some new things about copywriting I didn’t know before.

In particular, he does a good job of tapping into customers and their motivations, and how to start there to then write your copy. It’s very clearly written with lots of examples.

[Isaac Perdomo · Rating 5 out of 5]

Very practical book. It gives you the principles and insights that have worked with examples like:
The structure or components of a copy.
Types of Headlines.
Types of Bullets
Types of Offers
The importance of a story and types of stories.
And common mistakes.

Definitely will be re-reading some chapters when writing copy.

[Nathan Morris · Rating 5 out of 5]

Golden Toolbox for Newbies

If you’ve ever listened to David’s unique podcasting voice, you’ won’t just read this book, you’ll HEAR it too. I am reading, listening to and digesting any and all information I can on copywriting and David has been a tremendous help on the journey. Warning: It would be silly to think this doesn’t deserve a reread or two. Gold inside.

[Eric · Rating 4 out of 5]

A book with some clear, step-by-step instruction on certain copywriting formulas.

Common headlines and tactics are broken down and explained, highlighting why they work.

This is a book I will come back to while writing copy.

[Laurierhoads · Rating 5 out of 5]

Awesomeness

Worth every penny , filled with practical advice. I was skeptical but it’s worth way more than expected. This guy is the real deal.

[Ruth and Brian Carroll]

Great read- to the point

Quick to read
Great points
Well thought out
Could have used some example templates for new copywriters. Recommend from a friend.

[Chris · Rating 1 out of 5]

Garbage. There are much better books out there about copywriting without all of the poor language, advice on clickbait headlines, and awkward name-dropping. Give this a pass.

[Paul · Rating 5 out of 5]

I know very little about copywriting in general and I found this book to be an inspiration. I don't know how marketing experts would regard this book in general, but for a beginner or the amateur, this book is just fabulous.